SouthWest and Delta pull ahead – Top US travel sites, October 15 2011

October 19, 2011 By Leave a Comment

Carrier SouthWest has almost a quarter of all traffic to airline websites in the US this week, with Delta also commanding a 14% share of the category.

Third placed American Airlines added a nominal 0.25% on its previous showing, but JetBlue lost its fourth position to Continental.

new york site data5

Most popular travel websites in the US for the week ending October 15 2011:

Agency

RankWebsiteDomainPercentage of VisitsPrevious Position
1Expediawww.expedia.com12.51%1
2priceline.comwww.priceline.com9.68%2
3Yahoo! Traveltravel.yahoo.com7.75%7
4Orbitzwww.orbitz.com7.07%3
5Travelocitywww.travelocity.com6.21%4
6CheapOairwww.cheapoair.com5.60%5
7Hotwirewww.hotwire.com5.06%6
8Kayakwww.kayak.com4.05%9
9Cheap Ticketswww.cheaptickets.com3.14%10
10Onetravel.comwww.onetravel.com2.52%-

Destinations and Accommodation

RankWebsiteDomainPercentage of VisitsPrevious Position
1TripAdvisorwww.tripadvisor.com7.00%1
2Marriott Internationalwww.marriott.com3.05%2
3Hotels.comwww.hotels.com2.64%3
4Hilton Hotels Onlinewww.hilton.com2.40%5
5InterContinental Hotels Groupwww.ichotelsgroup.com2.38%4
6Southwest Airlines Travel Guidetravel.southwest.com2.22%7
7Carnival Cruise Lineswww.carnival.com1.75%6
8Booking.comwww.booking.com1.61%8
9Vacation Rentals by Ownerwww.vrbo.com1.57%9
10Choice Hotels Internationalwww.choicehotels.com1.38%10

Airlines

RankWebsiteDomainPercentage of VisitsPrevious Position
1Southwest Airlineswww.southwest.com24.38%1
2Delta Air Lineswww.delta.com13.32%2
3American Airlineswww.aa.com9.69%3
4Continental Airlineswww.continental.com6.71%5
5JetBlue Airwayswww.jetblue.com6.47%4
6United Airlineswww.united.com5.61%6
7US Airwayswww.usairways.com5.45%7
8AirTran Airwayswww.airtran.com4.44%8
9Spirit Airlineswww.spiritair.com3.65%9
10Alaska Airlines and Horizon Airwww.alaskaair.com3.06%-

Travel search terms

RankSearch TermPercentage of ClicksPercentage PaidPercentage OrganicPrevious Position
1mapquest4.21%0.36%99.14%1
2google maps1.67%0.30%99.70%2
3southwest airlines1.22%30.31%69.69%4
4mapquest driving directions1.19%0.29%99.71%3
5maps1.00%0.47%99.53%5
6map quest0.82%0.12%99.88%6
7expedia0.62%51.97%48.03%7
8travelocity0.58%57.23%42.77%8
9southwest0.52%22.70%77.30%-
10google earth0.47%16.25%83.75%-

NB: Data couresy of Experian Hitwise

Related posts:

  1. Southwest and Delta press ahead – Top US travel sites, October 1 2011
  2. Delta falls away from SouthWest – Top US travel sites, September 10 2011
  3. Southwest extends lead over Delta – Top US travel sites, 9 July 2011
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