The travel industry is often told that it should seize the opportunity with ancillary services, without losing sight of the importance of customer loyalty.
Tnooz and Collinson Latitude hosted a webinar to examine next-generation ancillary revenues and how the travel industry can add value to the customerâ€™s overall travel experience.
The 60-minute session gave attendees a better understand of how using data more effectively can build on customer loyalty through positive interaction and engagement.
The webinar featured presentations and a Q&A involving:
- Janet Titterton, Collinson Latitude, business planning director
- Alexander Meili, ICLP, European planning director
- James Berry, The Collinson Group, director product and planning
- Kevin May, Tnooz editor and co-founder
Here is the webinar video:
And here are the slides: