Through a Holidays tab on some of the airline’s websites, travelers can access tours and activities from Viator in the airline’s route network, including for New Zealand, Australia, Fiji, Japan, Europe and the US.
The new offering is branded Air New Zealand Activities and it is powered by Viator.
Viator has plenty of distribution partners — including Air France, British Airways, Air Asia, Delta Air Lines, InterContinental Hotels, RCI, Wyndham and Priceline — although Air New Zealand is the first to use Viator’s new API.
Air New Zealand’s websites access Viator’s destinations activities in the standard way that other partners do by linking to Viator’s white-label offering.
Where the new API comes into play is with Air New Zealand’s email marketing.
When Air New Zealand sends confirmations and other pre-travel emails to passengers, Air New Zealand accesses the new Viator API and sends tours and activities offers to them based on their destinations, says Ken Frohling, vice president of business development for Viator.
Ultimately, the goal will be to customize these offerings based on the type of traveler, Frohling adds.
A Viator spokeswoman says the new API is being “offered to a select group of Viator partners” and “there are plans to open it to a wider audience early next year.”