Webjet unseats Expedia, again – Top New Zealand websites, November 12 2011

November 15, 2011 By Leave a Comment

More changes at the top with Webjet overtaking Expedia once more to become the most popular travel website in New Zealand.

Expedia may have gained almost 0.25% market share on its previous week, but Webjet added a massive 3.5% to retake the leading position.

auckland site data

Most popular travel websites in New Zealand for the week ending November 12 2011:

Agencies

RankWebsiteDomainPercentage of VisitsPrevious Position
1Webjet New Zealandwww.webjet.co.nz14.81%2
2Expedia.co.nzwww.expedia.co.nz12.20%1
3House of Travelwww.houseoftravel.co.nz9.52%3
4Flight Centre New Zealandwww.flightcentre.co.nz6.50%4
5Jet Abroad - NZwww.jetabroad.co.nz4.07%5
6Orbitzwww.orbitz.com2.55%6
7STA Travel NZwww.statravel.co.nz2.20%7
8Kayakwww.kayak.com1.80%8
9Ctrip.comwww.ctrip.com1.62%9
10FareComparewww.farecompare.com1.53%10

Destinations and Accommodation

RankWebsiteDomainPercentage of VisitsPrevious Position
1TripAdvisorwww.tripadvisor.com5.81%2
2stuff.co.nz - Travelwww.stuff.co.nz/travel4.47%1
3Yahoo!xtra - Travelnz.totaltravel.yahoo.com4.39%5
4Booking.comwww.booking.com4.34%4
5Wotif.comwww.wotif.com4.07%3
6HolidayHouses.co.nzwww.holidayhouses.co.nz3.35%6
7AA New Zealand Travel Guidewww.aatravel.co.nz2.87%7
8Book A Bachwww.bookabach.co.nz2.35%9
9Jasons Travel Mediawww.jasons.co.nz2.25%8
10New Zealand Tourism Onlinewww.tourism.net.nz1.83%-

Airlines

RankWebsiteDomainPercentage of VisitsPrevious Position
1Air New Zealandwww.airnz.co.nz34.12%1
2Air New Zealand - grabaseatwww.grabaseat.co.nz28.60%2
3Jetstarwww.jetstar.com9.15%3
4Qantaswww.qantas.com.au4.07%4
5My Air New Zealandwww.myairnz.co.nz3.22%5
6AirAsiawww.airasia.com2.91%6
7Virgin Australiawww.virginaustralia.com2.20%8
8Emirateswww.emirates.com2.13%7
9Singapore Airlineswww.singaporeair.com1.91%9
10Fly Pacific Bluewww.flypacificblue.com1.76%10

NB: Data courtesy of Experian Hitwise

Filed Under: Data Tagged With: , , ,
Tnooz About Tnooz

This is the byline used for stats, roundups and other generic articles from Tnooz.

Speak Your Mind

*