Hot on the heels of research proclaiming that online games are set to take hold in the travel industry and Rough Guides adds its Rough Roads game to iPhone.
Rough Roads has been available for about a year online and played 11.5 million times in 200 countries reaching the number one spot in the Advergames chart two weeks after its initial launch.
The WTM Euromonitor Global Trends Report 2011, unveiled last week, shows how tourism organisations and other travel companies are already using games for brand and loyalty building.
The game was developed by Koko, which has developed games for a number of industry players including Netflights.
Not that I know anything but I think the whole ‘gamification’ thing is a bandwagon. Waste of money. If I were Rough Guides I wouldn’t be spending it on stuff like this