Wotif has seen its lead over Booking.com eroded to around 2% market share in the list of top accommodation websites in Australia.
Booking.com added 0.25% to its market share from the previous week, while Wotif lost a similar amount.
Wotif has a total market share of 6%, but the combined TripAdvisor sites (international and Australia local) have reached 8% in the category.
Most popular travel websites in Australia for the week ending November 12 2011:
Agency
Rank Website Domain Percentage of Visits Previous Position
1 Webjet Australia www.webjet.com.au 13.14% 1
2 Expedia Australia www.expedia.com.au 10.11% 2
3 Flight Centre www.flightcentre.com.au 8.94% 3
4 Lastminute.com.au www.lastminute.com.au 5.77% 4
5 Best Flights www.bestflights.com.au 3.42% 5
6 Jetabroad www.jetabroad.com 2.68% 6
7 ZUJI Australia www.zuji.com 2.30% 8
8 EscapeTravel www.escapetravel.com.au 2.06% -
9 Wego www.wego.com 2.04% 9
10 Airfares Flights Australia www.airfaresflights.com.au 2.04% 10
Destinations and Accommodation
Rank Website Domain Percentage of Visits Previous Position
1 Wotif.com www.wotif.com 6.41% 1
2 Booking.com www.booking.com 4.33% 2
3 TripAdvisor www.tripadvisor.com 3.79% 3
4 TripAdvisor - Australia www.tripadvisor.com.au 3.77% 4
5 Stayz www.stayz.com.au 3.27% 5
6 Totaltravel.com www.totaltravel.com 2.31% 6
7 Best Flights - TotalTravel totaltravel.bestflights.com.au 1.70% 7
8 Agoda Australia www.agoda.com.au 1.67% 8
9 check-in.com.au www.check-in.com.au 1.38% 9
10 Hotels.com www.hotels.com 1.24% -
Airlines
Rank Websites Domain Visits Share Previous Position
1 Qantas www.qantas.com.au 24.05% 1
2 Jetstar www.jetstar.com 18.78% 3
3 Virgin Australia www.virginaustralia.com 17.89% 2
4 AirAsia www.airasia.com 5.49% 4
5 Tiger Airways www.tigerairways.com 4.12% 5
6 Emirates www.emirates.com 3.23% 6
7 Singapore Airlines www.singaporeair.com 2.65% 7
8 Air New Zealand www.airnz.co.nz 1.93% 8
9 Air New Zealand - Australia www.airnz.com.au 1.52% 9
10 Malaysia Airlines www.malaysiaairlines.com 1.47% -
Search Terms
Rank Search Term Percentage of Clicks Percentage Paid Percentage Organic Previous Position
1 google maps 1.60% 0.18% 99.82% 1
2 jetstar 1.40% 1.21% 98.79% 2
3 qantas 0.97% 4.78% 95.22% 3
4 webjet 0.86% 0.22% 99.78% 4
5 wotif 0.67% 3.03% 96.97% 7
6 maps 0.65% 0.52% 99.48% 5
7 virgin blue 0.53% 2.14% 97.86% 6
8 flight centre 0.43% 62.39% 37.61% 8
9 metlink 0.40% 0.10% 99.90% 10
10 whereis 0.37% 0.06% 99.94% 9
NB: Data courtesy of Experian Hitwise
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