TripAdvisor marches ahead – Top US travel sites, November 19 2011

November 24, 2011 By 1 Comment

Marriott has seen the gap between it and market leader TripAdvisor extend further this week in the list of top travel websites in the US.

User review service TripAdvisor added a nominal amount of market share, but Marriott lost in 0.25% in the narrow gaps between the top players in the destinations and accommodation category.

new york site data5

Most popular travel websites in the US for the week ending November 19 2011:

Agency

RankWebsiteDomainPercentage of VisitsPrevious Position
1Expediawww.expedia.com11.89%1
2priceline.comwww.priceline.com8.96%2
3Orbitzwww.orbitz.com7.28%3
4Yahoo! Traveltravel.yahoo.com6.77%6
5CheapOairwww.cheapoair.com6.25%4
6Travelocitywww.travelocity.com6.01%5
7Hotwirewww.hotwire.com4.64%8
8Kayakwww.kayak.com4.40%9
9Bing Travelwww.bing.com/travel3.60%7
10Cheap Ticketswww.cheaptickets.com3.28%10

Destinations and Accommodation

RankWebsiteDomainPercentage of VisitsPrevious Position
1TripAdvisorwww.tripadvisor.com7.64%1
2Marriott Internationalwww.marriott.com3.18%2
3Hotels.comwww.hotels.com2.64%4
4Hilton Hotels Onlinewww.hilton.com2.35%5
5Southwest Airlines Travel Guidetravel.southwest.com2.29%3
6InterContinental Hotels Groupwww.ichotelsgroup.com2.15%6
7Carnival Cruise Lineswww.carnival.com1.97%8
8Booking.comwww.booking.com1.87%7
9Vacation Rentals by Ownerwww.vrbo.com1.66%9
10Walt Disney Worlddisneyworld.disney.go.com1.60%10

Airlines

RankWebsiteDomainPercentage of VisitsPrevious Position
1Southwest Airlineswww.southwest.com24.38%1
2Delta Air Lineswww.delta.com12.38%2
3American Airlineswww.aa.com9.86%3
4JetBlue Airwayswww.jetblue.com7.24%4
5Continental Airlineswww.continental.com6.68%5
6United Airlineswww.united.com5.35%5
7US Airwayswww.usairways.com5.24%6
8AirTran Airwayswww.airtran.com4.56%8
9Spirit Airlineswww.spiritair.com3.84%9
10Alaska Airlines and Horizon Airwww.alaskaair.com2.94%10

Travel search terms

RankSearch TermPercentage of ClicksPercentage PaidPercentage OrganicPrevious Position
1mapquest4.64%0.13%99.87%1
2southwest airlines1.62%27.06%72.94%2
3google maps1.58%1.27%98.73%3
4maps0.98%0.51%99.49%4
5map quest0.81%0.17%99.83%5
6expedia0.66%51.22%48.78%7
7travelocity0.62%52.71%47.29%-
8continental airlines0.60%13.74%86.24%8
9google earth0.58%22.47%77.53%9
10southwest0.51%27.09%72.91%6

NB: Data couresy of Experian Hitwise

Related posts:

  1. TripAdvisor and Booking.com move ahead – Top UK travel sites, November 5 2011
  2. Top four OTAs edge ahead – Top US travel sites, November 5 2011
  3. TripAdvisor climbs ahead of Booking.com – Top Canada travel sites, September 10 2011
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Tnooz About Tnooz

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Comments

  1. Downtown eCommerce says:
    November 25, 2011 at 11:30 am

    Wow this is a very helpful list of sites. Thanks for the post. I think that one of the reasons Trip advisor is so popular now is because it is so user friendly. You can leave comments and feedback pretty quickly and it seems like its pretty solid information on the site.

    Reply

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