TravelTainment has shed a little more light on its ongoing strategy refocus in the UK.
The leisure arm of Amadeus says it is in consultation and cannot comment on potential job losses adding that should anyone be impacted it would seek to ‘redeploy’ them in other positions.
The company released a statement last week saying it was ‘reviewing its offering in the UK’ and that it would be retaining an office here.
Further details from a TravelTainment spokesperson this week say it is revaluating the way it services customers to ‘cater for their needs better’ and that it will concentrate on solutions for individual customers and dynamic packaging in this market.
The spokesperson goes on to say that the refocus of the strategy will strengthen TravelTainment and ensure a successful future.
No time-frame has been given for the completion of the refocus.
While TravelTainment has made inroads in Germany in the travel agency and online market some believe take-up in the UK did not meet expectations.
Amadeus acquired Traveltainment in 2006 turning it into a business unit to create leisure solutions in 2008.
In February 2009, Andy Owen-Jones was promoted from managing director to chief executive of Traveltainment but stepped down about 18 months later to join the Amadeus Leisure Group’s supervisory board.
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About Linda Fox
TravelTainment’s solutions are technically pretty good but have always been badly let down by the design, layout and usability of the booking flows. They’re really restrictive and had some major issues in the booking flow which put me off when they pitched to me. You could see the potential though, looking at the technology, just needed a UX focus. Surprised they didn’t get this at Amadeus…