EasyJet has lost some of its lead over arch rival Ryanair in the list of top airline websites in the UK.
Ryanair managed to add just 0.1% market share to its previous week’s tally, but EasyJet lost nearly 1.5% of its own, leaving a gap of 5% between the pair.
Under pressure Thomas Cook added a fraction to its overall market share, despite the attention it received last week as it cancelled the announcement of its latest results amid concerns over it financial performance.
Most popular travel websites in the UK for the week ending November 26 2011:
Agencies
Rank Website Domain Percentage of Visits Previous Position
1 Expedia.co.uk www.expedia.co.uk 7.18% 1
2 Lastminute.com www.lastminute.com 6.34% 2
3 Thomson www.thomson.co.uk 5.88% 3
4 Thomas Cook www.thomascook.com 5.07% 4
5 TravelRepublic.co.uk www.travelrepublic.co.uk 3.20% 5
6 Travelzoo UK www.travelzoo.com/uk 3.17% 7
7 skyscanner www.skyscanner.net 3.08% 6
8 Cheapflights.co.uk www.cheapflights.co.uk 2.81% 8
9 travelsupermarket.com www.travelsupermarket.com 2.11% 9
10 lowcostholidays.com www.lowcostholidays.com 1.83% 10
Destinations and Accommodation
Rank Website Domain Percentage of Visits Previous Position
1 TripAdvisor UK www.tripadvisor.co.uk 11.44% 1
2 Booking.com www.booking.com 6.91% 2
3 Agoda.com www.agoda.com 5.03% 3
4 LateRooms.com www.laterooms.com 3.12% 4
5 Travelodge UK www.travelodge.co.uk 3.03% 6
6 TripAdvisor www.tripadvisor.com 2.47% 5
7 Premier Inn www.premierinn.com 2.15% 7
8 Time Out www.timeout.com 1.56% 8
9 InterContinental Hotels Group www.ichotelsgroup.com 1.33% 10
10 Hotels.com www.hotels.com 1.32% 9
Airlines
Rank Website Domain Percentage of Visits Previous Position
1 easyJet.com www.easyjet.com 19.28% 1
2 Ryanair www.ryanair.com 14.04% 2
3 British Airways www.britishairways.com 12.81% 3
4 Flybe www.flybe.com 5.75% 4
5 Virgin atlantic www.virgin-atlantic.com 4.22% 5
6 Jet2.com www.jet2.com 3.78% 6
7 Monarch.co.uk www.monarch.co.uk 3.35% 7
8 bmibaby www.bmibaby.com 2.41% 9
9 Emirates www.emirates.com 2.41% 8
10 wizzair.com www.wizzair.com 2.29% -
Travel search terms
Rank Search Term Percentage of Clicks Percentage Paid Percentage Organic Previous Position
1 google maps 1.28% 0.47% 99.53% 1
2 national rail 0.89% 1.04% 98.96% 2
3 tfl 0.71% 1.57% 98.43% 3
4 easyjet 0.62% 2.93% 97.07% 4
5 train times 0.57% 20.42% 79.58% 5
6 trainline 0.55% 52.21% 47.79% 7
7 ryanair 0.51% 10.27% 89.73% 6
8 aa route planner 0.50% 1.22% 98.78% 9
9 maps 0.50% 0.31% 99.69% 10
10 thomas cook 0.49% 37.02% 61.98% 8
NB: Data courtesy of Experian Hitwise
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