
QR Codes became one of the most polarised initiatives in digital marketing during 2011, with people either loving them as another tool to engage consumers or just wishing they would just go away.

QR Codes became one of the most polarised initiatives in digital marketing during 2011, with people either loving them as another tool to engage consumers or just wishing they would just go away.

Delta is just 1.5% market share ahead of American Airlines in list of leading airline websites in the US, although market leader Southwest still has double the traffic of its nearest rival.

Another year, another 2,500 articles published on Tnooz. But which stories attracted the most traffic or moved readers in their dozens to add their comments?

In late 2010, we interviewed 650 destination marketing organizations to determine what they had in the way of tools for delivering web content to visitors.

EasyVoyage has extended the already significant leads over its rivals in the two categories of most popular travel websites in France.

TLabs Showcase on travel startups featuring UK-based TravelaBunch, a new platform for finding and booking travel experiences for groups.

WestJet’s brief reign at the top of the leading travel websites in Canada will be feeling like a distant memory after seeing the gap between it and Air Canada increase again this week.

To promote a baggage tracker tool on its mobile app, Delta recently fitted a passenger bag with cameras to show exactly where every item has to go on a typical journey.

Short-lived role at the top of the leading travel websites in New Zealand after WebJet lost its position to rival agency Expedia this week.

Purely coincidental, of course, but with TripAdvisor now successfully spun-off, Expedia is now pushing hard with a marketing message about how its hotel reviews are verified.

As the always-connected traveller turns to mobile and other devices to search and book products, travel brands must finally grasp the importance of providing a seamless multi-channel customer experience.

Another year, another 2,500 articles published on Tnooz. But which stories attracted the most traffic or moved readers in their dozens to add their comments?

Tnooz is lucky and privileged to have some of the brightest minds in the industry reporting and contributing to its service almost every single day of the year.

With the rapid advancements in mobile and social media, travel companies often find themselves struggling to separate hype from fact.
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