Expedia is almost 4% market share behind the market leader in the list of top travel websites in Australia after WebJet outperformed its rival last week.
WebJet added almost 1% market share to its previous tally, while Expedia gained less than 0.5% over the same period.
Third and fourth placed agency Flight Centre and Lastminute.com.au both made nominal gains.
 Most popular travel websites in Australia for the week ending December 10 2011:
Agency
Rank Website Domain Percentage of Visits Previous Position
1 Webjet Australia www.webjet.com.au 14.59% 1
2 Expedia Australia www.expedia.com.au 10.95% 2
3 Flight Centre www.flightcentre.com.au 8.73% 3
4 Lastminute.com.au www.lastminute.com.au 5.79% 4
5 Best Flights www.bestflights.com.au 2.93% 5
6 Jetabroad www.jetabroad.com 2.59% 6
7 Airfares Flights Australia www.airfaresflights.com.au 2.01% 7
8 ZUJI Australia www.zuji.com 1.98% 8
9 Kayak www.kayak.com 1.92% 9
10 travel.com.au www.travel.com.au 1.88% 10
Destinations and Accommodation
Rank Website Domain Percentage of Visits Previous Position
1 Wotif.com www.wotif.com 6.60% 1
2 TripAdvisor - Australia www.tripadvisor.com.au 4.74% 3
3 Booking.com www.booking.com 4.12% 2
4 TripAdvisor www.tripadvisor.com 3.45% 4
5 Stayz www.stayz.com.au 3.18% 5
6 Agoda Australia www.agoda.com.au 1.73% 7
7 Adrenalin www.adrenalin.com.au 1.59% 9
8 RedBalloon www.redballoon.com.au 1.40% -
9 Totaltravel.com www.totaltravel.com 1.38% 6
10 Agoda.com www.agoda.com 1.30% 7
Airlines
Rank Website Domain Percentage of Visits Previous Position
1 Qantas www.qantas.com.au 23.51% 1
2 Jetstar www.jetstar.com 19.36% 2
3 Virgin Australia www.virginaustralia.com 17.54% 3
4 AirAsia www.airasia.com 7.06% 4
5 Tiger Airways www.tigerairways.com 4.11% 5
6 Emirates www.emirates.com 3.03% 6
7 Singapore Airlines www.singaporeair.com 2.70% 7
8 Air New Zealand www.airnz.co.nz 1.89% 8
9 Air New Zealand - Australia www.airnz.com.au 1.87% 10
10 Malaysia Airlines www.malaysiaairlines.com 1.73% 9
Search Terms
Rank Search Term Percentage of Clicks Percentage Paid Percentage Organic Previous Position
1 google maps 1.86% 0.10% 99.90% 1
2 jetstar 1.02% 1.20% 98.80% 2
3 qantas 0.89% 28.67% 71.33% 4
4 webjet 0.85% 0.33% 99.67% 3
5 maps 0.80% 0.15% 99.85% 6
6 wotif 0.65% 2.41% 97.59% 5
7 virgin blue 0.55% 2.50% 97.50% 8
8 metlink 0.50% 0.07% 99.93% 7
9 air asia 0.50% 10.88% 89.12% -
10 flight centre 0.49% 59.42% 40.58% 9
NB: Data courtesy of Experian Hitwise
NB2: Image via Shutterstock.
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