It would be reasonably fair to say that the looming introduction of new Top Level Domain names across the web has yet to set the travel industry on fire.
There are, on the one hand, those that suggest the bigger issue is not with the new TLDs but existing domain extensions becoming increasingly less important due to the rise of mobile and also¬†Facebook as a hosted area for brands.
And then there are others who believe travel companies will snap them up but actually ¬†find little use for them.¬†Opinion is split, very much as it was over the introduction of the .travel domain extension a few years ago.
The difference this time is extension can be a brand name in its own right, rather than .mobi, .info or .biz.
But the clock is ticking.
The window for organisations to begin registering their interest in obtaining a new domain name (Tnooz.tnooz, for example) is scheduled to open on 12 January 2012, closing again 92 days later.
There are countless domain name brokers looking to get in on the action. One them, Afilias, has produced a rather handy, not particularly promotional two-minute clip to guide organisations and individuals through the process.
Here it is: