TAM narrows gap behind GOL – Top Brazil travel sites, December 31 2011

January 6, 2012 By Leave a Comment

GOL is closing in on rival carrier TAM in the list of leading airline websites in Brazil, with just over 1% between the pair.

TAM lost just over 1% market share on its previous position as GOL gained 2%. Azul also lost 1% as TRIP gained almost 0.5%.

Most popular travel websites in Brazil for the week ending December 31 2011:

Agencies

RankWebsiteDomainPercentage of VisitsPrevious Position
1Decolarwww.decolar.com22.53%1
2ViajaNetwww.viajanet.com.br17.74%2
3Submarino Viagenswww.submarinoviagens.com.br12.52%4
4Hotel Urbanowww.hotelurbano.com.br12.50%3
5CVCwww.cvc.com.br8.14%5
6Mundi Buscador de Viagenswww.mundi.com.br6.93%6
7Americanas Viagensviagens.americanas.com.br3.51%7
8Melhores Destinoswww.melhoresdestinos.com.br3.07%10
9Que Tal Viajar?www.quetalviajar.com2.63%8
10Rapi10www.rapi10.com.br2.26%9

Destinations and Accommodation

RankWebsiteDomainPercentage of VisitsPrevious Position
1Hotel Urbanowww.hotelurbano.com.br13.28%1
2Booking.comwww.booking.com11.75%2
3Trip Advisor Brasilwww.tripadvisor.com.br8.08%5
4Mundi Buscador de Viagenswww.mundi.com.br7.36%3
5Feriaswww.ferias.tur.br5.21%6
6Alugue Temporadawww.aluguetemporada.com.br5.10%7
7ShopF cil Travelwwws.shopfacilviagens.com.br4.45%4
8EcoViagemecoviagem.uol.com.br2.91%9
9Que Tal Viajar?www.quetalviajar.com2.80%8
10Gosur.comwww.gosur.com2.29%10

Airlines

RankWebsiteDomainPercentage of VisitsPrevious Position
1TAMwww.tam.com.br30.13%1
2GOL Linhas Aereas Inteligenteswww.voegol.com.br28.93%2
3Azulwww.voeazul.com.br8.09%3
4TRIP Linhas Aereaswww.voetrip.com.br7.19%4
5Webjet Brasilwww.webjet.com.br4.85%5
6Smiles Mileage Programwww.smiles.com.br4.76%6
7Avianca Brazilwww.avianca.com.br3.64%7
8LAN Airlineswww.lan.com2.03%8
9Passaredo Linhas Aereaswww.voepassaredo.com.br1.47%9
10Tam Viagenswww.tamviagens.com.br1.06%10

NB: Data courtesy of Experian Hitwise

NB2: Image via Shutterstock.

Related posts:

  1. TAM passes GOL to retake crown – Top Brazil travel sites, December 3 2011
  2. TAM moves ahead of GOL – Top Brazil travel sites, December 17 2011
  3. Decolar retakes crown from Viajanet – Top Brazil travel sites, December 24 2011
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