Interesting enhancements to the EpicMixÂ platform launched to pretty wide acclaim in 2010 – skiers can now share the entire experience on their social networks with a swish of an RFID tag.
The first incarnation of EpicMix allowed users to automatically track their movements by pressing their RFID-enabled ski pass at the top and bottom of slopes, ski lifts, etc.
The technology would then update a dashboard of their activity each day, showing where they skied, distances involved and altitude achieved.
The EpicMix system was installed at a string of ski resorts in the Vail area of Colorado, includingÂ Vail, Beaver Creek, Breckenridge, Keystone, Heavenly and Northstar.
Ramped up for the latest season in conjunction with tech and web firm SapientNitro, skiers can now post their activity, including photos, immediately across various social networks including Facebook and Twitter.
Here is a clip of how it works:
Now some might consider EpicMix yet another travel tool that no-one would use, perhaps just tech geeks.
EpicMix says since the service was launched in November 2011, more than 280,000 messages were posted to Facebook and Twitter in the first few weeks, already passing the total number for the first season.
The number of activations of the RFID technology by guests has also increased by 40% on the previous season.
Other new features include the ability to buy high-res digital versions of professional photos, acollage tool which creates a visualization of the skier’s trip and reward-based tools for services in-resort.
The marriage of RFID and social media is the latest in a number of similar travel-related projects, most notably by a hotel on the European clubbing island of Ibiza which armed guests and visitors with RFID wristbands during their stay.