Qantas is just a fraction ahead of rival carrier Virgin Australia in the list of leading airline websites in Australia.
Virgin is now 0.25% market share behind market leader Qantas after adding over 1% on the previous week. Holder of the previous week’s prime position, Jetstar, fell to third place after shedding 3%.
 Most popular travel websites in Australia for the week ending January 7 2012:
Agency
Rank Website Domain Percentage of Visits Previous Position
1 Webjet Australia www.webjet.com.au 13.03% 1
2 Expedia Australia www.expedia.com.au 11.01% 2
3 Flight Centre www.flightcentre.com.au 9.05% 3
4 Lastminute.com.au www.lastminute.com.au 6.95% 4
5 Best Flights www.bestflights.com.au 3.26% 5
6 Jetabroad www.jetabroad.com 2.33% 8
7 Airfares Flights Australia www.airfaresflights.com.au 2.05% 7
8 ZUJI Australia www.zuji.com 2.04% 6
9 EscapeTravel www.escapetravel.com.au 1.92% -
10 Wotflight www.wotflight.com 1.62% -
Destinations and Accommodation
Rank Website Domain Percentage of Visits Previous Position
1 Wotif.com www.wotif.com 6.44% 1
2 TripAdvisor - Australia www.tripadvisor.com.au 5.06% 2
3 Booking.com www.booking.com 4.68% 3
4 TripAdvisor www.tripadvisor.com 3.69% 4
5 Stayz www.stayz.com.au 3.68% 5
6 Agoda Australia www.agoda.com.au 1.63% 8
7 Totaltravel.com www.totaltravel.com 1.49% 6
8 Hotels.com www.hotels.com 1.34% 10
9 TakeABreak www.takeabreak.com.au 1.22% 9
10 Best Flights - TotalTravel totaltravel.bestflights.com.au 1.08% 7
Airlines
Rank Website Domain Percentage of Visits Previous Position
1 Qantas www.qantas.com.au 21.36% 2
2 Virgin Australia www.virginaustralia.com 21.08% 3
3 Jetstar www.jetstar.com 18.01% 1
4 AirAsia www.airasia.com 4.80% 4
5 Emirates www.emirates.com 4.24% 5
6 Tiger Airways www.tigerairways.com 3.69% 6
7 Singapore Airlines www.singaporeair.com 2.94% 7
8 Air New Zealand www.airnz.co.nz 2.33% 8
9 Air New Zealand - Australia www.airnz.com.au 1.64% 9
10 Malaysia Airlines www.malaysiaairlines.com 1.44% 10
Search Terms
Rank Search Term Percentage of Search Percentage Paid Percentage Organic Previous Position
1 google maps 1.52% 0.07% 99.93% 1
2 jetstar 0.83% 1.09% 98.91% 2
3 webjet 0.81% 0.05% 99.95% 4
4 wotif 0.77% 0.95% 99.05% 3
5 qantas 0.76% 1.42% 98.58% 5
6 maps 0.60% 0.16% 99.84% 6
7 flight centre 0.51% 55.14% 44.86% 8
8 virgin blue 0.39% 3.91% 96.09% 9
9 metlink 0.35% 0.12% 99.88% 7
10 air asia 0.34% 12.02% 97.98% -
NB: Data courtesy of Experian Hitwise
NB2: Image via Shutterstock.
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