GOL makes massive push at the top – Top Brazil travel sites, January 21 2012

January 27, 2012 By Leave a Comment

GOL is consolidating its strong position at the head of the leading travel websites in Brazil and putting clear water between it and rival carrier TAM.

The market leader added a further 4% market share on its previous week, as TAM lost 2.75% of its own.

The gap between the pair 11% share of traffic, a far cry from two weeks ago when TAM was just 1% behind GOL.

Most popular travel websites in Brazil for the week ending January 21 2012:

Agencies

RankWebsiteDomainPercentage of VisitsPrevious Position
1Decolarwww.decolar.com21.10%1
2ViajaNetwww.viajanet.com.br17.02%2
3Hotel Urbanowww.hotelurbano.com.br14.98%4
4Submarino Viagenswww.submarinoviagens.com.br13.64%3
5CVCwww.cvc.com.br7.89%5
6Mundi Buscador de Viagenswww.mundi.com.br5.72%6
7Americanas Viagensviagens.americanas.com.br3.32%7
8Melhores Destinoswww.melhoresdestinos.com.br2.99%8
9Rapi10www.rapi10.com.br2.06%10
10Que Tal Viajar?www.quetalviajar.com2.00%-

Destinations and Accommodation

RankWebsiteDomainPercentage of VisitsPrevious Position
1Hotel Urbanowww.hotelurbano.com.br16.19%1
2Booking.comwww.booking.com12.14%2
3Trip Advisor Brasilwww.tripadvisor.com.br7.54%3
4Mundi Buscador de Viagenswww.mundi.com.br6.18%4
5Alugue Temporadawww.aluguetemporada.com.br4.90%5
6Feriaswww.ferias.tur.br4.60%6
7ShopF cil Travelwwws.shopfacilviagens.com.br4.29%7
8Hotels Combinedwww.hotelscombined.com3.01%-
9EcoViagemecoviagem.uol.com.br2.63%9
10UOL Viagemviagem.uol.com.br2.57%-

Airlines

RankWebsiteDomainPercentage of VisitsPrevious Position
1GOL Linhas Aereas Inteligenteswww.voegol.com.br35.93%1
2TAMwww.tam.com.br24.78%2
3Azulwww.voeazul.com.br8.12%3
4Smiles Mileage Programwww.smiles.com.br6.73%4
5TRIP Linhas Aereaswww.voetrip.com.br6.19%5
6Webjet Brasilwww.webjet.com.br5.01%6
7Avianca Brazilwww.avianca.com.br3.19%7
8Tam Viagenswww.tamviagens.com.br1.47%8
9Passaredo Linhas Aereaswww.voepassaredo.com.br1.16%9
10LAN Airlineswww.lan.com0.77%10

NB: Data courtesy of Experian Hitwise

NB2: Image via Shutterstock.

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