Expedia gains further ground at the top – Top US travel sites, February 4 2012

February 9, 2012 By Leave a Comment

Expedia and Travelocity out-performed their nearest rivals last week, becoming the only leading online travel agencies in the US to increase their market share of web traffic.

The pair added around 0.5% and 0.25% market share respectively to their tallies from the previous week, keeping Expedia in pole position and pushing Travelocity up one place to fifth spot.

Priceline, Orbitz and Yahoo Travel all lost market share.

Most popular travel websites in the US for the week ending February 4 2012:

Agency

RankWebsiteDomainPercentage of VisitsPrevious Position
1Expediawww.expedia.com12.64%1
2priceline.comwww.priceline.com8.68%2
3Yahoo! Traveltravel.yahoo.com7.71%3
4Orbitzwww.orbitz.com6.99%4
5Travelocitywww.travelocity.com6.22%6
6Kayakwww.kayak.com5.75%5
7Hotwirewww.hotwire.com5.44%8
8CheapOairwww.cheapoair.com5.35%7
9bookingbuddywww.bookingbuddy.com2.52%9
10Cheap Ticketswww.cheaptickets.com2.51%10

Destinations and Accommodation

RankWebsiteDomainPercentage of VisitsPrevious Position
1TripAdvisorwww.tripadvisor.com8.31%1
2Hotels.comwww.hotels.com2.83%3
3Marriott Internationalwww.marriott.com2.71%2
4Booking.comwww.booking.com2.20%6
5Vacation Rentals by Ownerwww.vrbo.com2.17%4
6Hilton Hotels Onlinewww.hilton.com2.16%5
7InterContinental Hotels Groupwww.ichotelsgroup.com1.95%8
8Carnival Cruise Lineswww.carnival.com1.88%7
9Southwest Airlines Travel Guidetravel.southwest.com1.60%9
10Walt Disney Worlddisneyworld.disney.go.com1.45%-

Airlines

RankWebsiteDomainPercentage of VisitsPrevious Position
1Southwest Airlineswww.southwest.com22.89%1
2Delta Air Lineswww.delta.com12.14%2
3American Airlineswww.aa.com9.34%3
4JetBlue Airwayswww.jetblue.com7.36%4
5Continental Airlineswww.continental.com6.75%5
6United Airlineswww.united.com5.98%7
7US Airwayswww.usairways.com5.32%6
8AirTran Airwayswww.airtran.com4.48%8
9Allegiant Airwww.allegiantair.com3.52%9
10Spirit Airlineswww.spiritair.com3.49%10

Travel search terms

RankSearch TermPercentage of ClicksPercentage PaidPercentage OrganicPrevious Position
1mapquest4.36%0.04%99.96%1
2google maps1.56%0.88%99.12%2
3southwest airlines1.38%34.03%65.97%3
4travelocity0.86%58.52%41.48%6
5expedia0.81%54.53%46.47%5
6maps0.72%0.68%99.32%4
7map quest0.55%0.42%99.58%7
8continental airlines0.53%7.88%92.12%-
9american airlines0.51%5.38%94.62%9
10google earth0.48%14.08%95.92%10

NB: Data couresy of Experian Hitwise

Related posts:

  1. Priceline gains on Expedia – Top US travel sites, October 22 2011
  2. Thomson looks nervously over shoulder at Expedia – Top UK travel sites, February 4 2012
  3. WestJet loses ground on Air Canada – Top Canada travel sites, February 4 2012
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