EasyVoyage takes crown from Voyages-SNCF – Top France travel sites, February 11 2012

February 13, 2012 By Leave a Comment

Voyages-SNCF has lost its coveted position at the top of the leading intermediary travel sites in France, after a massive push from EasyVoyage last week.

EasyVoyage managed to increase its share of the category by over 5% week-on-week as Voyages-SNCF posted a 1% decline during the same period.

The brand remains in second place behind ViaMichelin in the destination and accommodation category despite a similar effort to gain 4%.

Most popular travel websites in France for the week ending February 11 2012:

Agencies

RankWebsiteDomainPercentage of VisitsPrevious Position
1EasyVoyage.comwww.easyvoyage.com15.11%2
2Voyages-sncf.comwww.voyages-sncf.com13.84%1
3Promovacances.comwww.promovacances.com5.58%3
4eDreams Francewww.edreams.fr4.20%4
5Voyage Priv‚www.voyage-prive.com3.37%5
6Look Voyageswww.look-voyages.fr2.93%-
7Jetcost.comwww.jetcost.com2.85%6
8GoVoyages.comwww.govoyages.com2.82%7
9opodo France - Billet d'avionbilletavion.opodo.fr2.82%8
10opodo Francewww.opodo.fr2.82%9

Destinations and Accommodation

RankWebsiteDomainPercentage of VisitsPrevious Position
1ViaMichelin Francewww.viamichelin.fr12.92%1
2EasyVoyage.comwww.easyvoyage.com10.88%2
3Booking.comwww.booking.com6.09%3
4TripAdvisor Francewww.tripadvisor.fr3.63%4
5Abritelwww.abritel.fr3.05%5
6Routard.comwww.routard.com2.40%6
7Gralonwww.gralon.net2.18%8
8L'Officiel des vacanceswww.officiel-des-vacances.com2.12%7
9Homelidays.comwww.homelidays.com1.90%10
10Cityvox Francewww.fra.cityvox.fr1.37%-

Airlines

RankWebsiteDomainPercentage of VisitsPrevious Position
1Air France - Francewww.airfrance.fr27.22%1
2easyJet.comwww.easyjet.com18.32%2
3Ryanairwww.ryanair.com12.66%3
4KLM Royal Dutch Airlineswww.klm.com3.64%4
5Air Francewww.airfrance.com2.80%7
6Corsairflywww.corsairfly.com2.69%6
7Vueling Airlineswww.vueling.com2.69%-
8Emirateswww.emirates.com2.53%-
9Lufthansawww.lufthansa.com2.37%5
10Air Caraibeswww.aircaraibes.com1.93%9

NB: Data courtesy of Experian Hitwise

NB2: Image via Shutterstock.

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