North Wales Borderlands marries old and new with tourism geocaching promotion

February 16, 2012 By Leave a Comment

Destination marketing organisation North Wales Borderlands has taken an interesting approach to encouraging people to tour the region with its ‘Great North Wales Borderlands Adventure Trail’ promotion launched this week.Geocaching is based on the treasure hunt idea with a modern twist of using GPS to find hidden items.

NWB has joined forces with Prodo Digital on the campaign and is claiming to be the first UK tourism organisation to use the geocaching technique.

Visitors to the region are asked to download a geocaching application to their smartphone or other device and use it to find hidden containers at 10 different locations across the region.

A dedicated campaign page has been developed for the promotion while Twitter and Facebook are also being used to raise brand awareness and engage the region’s online community.

According to Geocaching there are now more than 1.6 million geocaches hidden around the world.

Here’s a clip:

 

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Linda Fox About Linda Fox

Linda Fox is a reporter for Tnooz. For the past six years she has worked as a freelance journalist across a range of B2B titles including Travolution, ABTA Magazine, Travelmole and the Business Travel Magazine.

In this time she has also undertaken corporate projects for a number of high profile travel technology, travel management and research companies.

Prior to her freelance career she covered hotels and technology news for Travel Trade Gazette for seven years. Linda joined TTG from Caterer & Hotelkeeper where she worked on the features desk for more than five years.

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