TAM closes in on GOL – Top Brazil travel sites, February 18 2012

February 20, 2012 By Leave a Comment

The top of the airline category in the list of leading travel websites in Brazil could be set for a change again, with TAM just a fraction behind market leader GOL.

TAM is less than 1.5% market share behind GOL, after adding 1% to its tally the previous week as GOL lost 1.5%.

Azul continued its steady rise in the category, grabbing one in ten clicks to airline websites in the country. It is still 17% market share TAM.

Most popular travel websites in Brazil for the week ending February 18 2012:

Agencies

RankWebsiteDomainPercentage of VisitsPrevious Position
1Hotel Urbanowww.hotelurbano.com.br26.40%2
2Decolarwww.decolar.com20.80%1
3Submarino Viagenswww.submarinoviagens.com.br13.42%3
4ViajaNetwww.viajanet.com.br9.85%4
5CVCwww.cvc.com.br6.55%5
6Mundi Buscador de Viagenswww.mundi.com.br4.83%6
7Rapi10www.rapi10.com.br2.87%9
8Americanas Viagensviagens.americanas.com.br2.48%8
9Que Tal Viajar?www.quetalviajar.com2.30%-
10Melhores Destinoswww.melhoresdestinos.com.br2.04%7

Destinations and Accommodation

RankWebsiteDomainPercentage of VisitsPrevious Position
1Hotel Urbanowww.hotelurbano.com.br26.51%1
2Booking.comwww.booking.com11.13%2
3Trip Advisor Brasilwww.tripadvisor.com.br6.67%3
4Feriaswww.ferias.tur.br5.60%5
5Mundi Buscador de Viagenswww.mundi.com.br4.85%4
6ShopF cil Travelwwws.shopfacilviagens.com.br3.54%7
7Alugue Temporadawww.aluguetemporada.com.br3.23%6
8Milevowww.milevo.com.br3.08%10
9Aondeficawww.aondefica.com2.34%-
10Que Tal Viajar?www.quetalviajar.com2.31%-

Airlines

RankWebsiteDomainPercentage of VisitsPrevious Position
1GOL Linhas Aereas Inteligenteswww.voegol.com.br28.52%1
2TAMwww.tam.com.br27.11%2
3Azulwww.voeazul.com.br9.96%3
4TRIP Linhas Aereaswww.voetrip.com.br7.19%4
5Smiles Mileage Programwww.smiles.com.br5.57%5
6Webjet Brasilwww.webjet.com.br5.28%6
7Avianca Brazilwww.avianca.com.br4.26%7
8Passaredo Linhas Aereaswww.voepassaredo.com.br1.32%8
9Tam Viagenswww.tamviagens.com.br1.13%9
10Promocoes TAMwww.tampromocoes.com.br0.84%10

NB: Data courtesy of Experian Hitwise

NB2: Image via Shutterstock.

Related posts:

  1. TAM closes in on GOL in airline battle – Top Brazil travel sites, February 4 2012
  2. Hotel Urbano makes strong gains over Booking.com – Top Brazil travel sites, February 11 2012
  3. GOL makes massive push at the top – Top Brazil travel sites, January 21 2012
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