TripAdvisor is within a whisker of overtaking market leader Wotif in the list of leading travel websites in Australia.
The user review site gained almost zero market share last week, but a drop of 0.25% by Wotif saw the gap between the pair narrow to just 0.12%.
However, with the international site added to its tally, TripAdvisor would be in top spot with a lead of almost 4.5%.
Most popular travel websites in Australia for the week ending March 3 2012:
Agency
Rank Website Domain Percentage of Visits Previous Position
1 Webjet Australia www.webjet.com.au 12.65% 1
2 Expedia Australia www.expedia.com.au 11.90% 2
3 Flight Centre www.flightcentre.com.au 8.20% 3
4 Lastminute.com.au www.lastminute.com.au 5.25% 4
5 Wego www.wego.com 3.52% 6
6 Best Flights www.bestflights.com.au 3.46% 5
7 ZUJI Australia www.zuji.com 3.19% 8
8 Jetabroad www.jetabroad.com 2.55% 7
9 Airfares Flights Australia www.airfaresflights.com.au 1.82% 10
10 Travelzoo Australia www.travelzoo.com/au 1.76% 9
Destinations and Accommodation
Rank Website Domain Percentage of Visits Previous Position
1 Wotif.com www.wotif.com 5.99% 1
2 TripAdvisor - Australia www.tripadvisor.com.au 5.87% 2
3 Booking.com www.booking.com 5.49% 3
4 TripAdvisor www.tripadvisor.com 4.13% 4
5 Stayz www.stayz.com.au 3.46% 5
6 Hotels.com www.hotels.com 1.96% 7
7 Agoda Australia www.agoda.com.au 1.84% 6
8 HotelClub www.hotelclub.com 1.66% 9
9 Totaltravel.com www.totaltravel.com 1.34% 8
10 Lonely Planet www.lonelyplanet.com 1.08% -
Airlines
Rank Website Domain Percentage of Visits Previous Position
1 Qantas www.qantas.com.au 22.23% 1
2 Jetstar www.jetstar.com 22.06% 2
3 Virgin Australia www.virginaustralia.com 19.17% 3
4 AirAsia www.airasia.com 4.80% 4
5 Emirates www.emirates.com 3.16% 5
6 Tiger Airways www.tigerairways.com 2.94% 7
7 Singapore Airlines www.singaporeair.com 2.73% 6
8 Cathay Pacific www.cathaypacific.com 1.53% 10
9 Air New Zealand - Australia www.airnz.com.au 1.47% 8
10 Air New Zealand www.airnz.co.nz 1.36% 9
Search Terms
Rank Search Term Percentage of Clicks Percentage Paid Percentage Organic Previous Position
1 google maps 1.67% 0.02% 99.98% 1
2 jetstar 1.17% 0.84% 99.16% 2
3 webjet 0.84% 0.08% 99.92% 3
4 maps 0.72% 0.17% 99.83% 5
5 qantas 0.72% 16.24% 83.76% 4
6 wotif 0.62% 0.63% 99.37% 7
7 metlink 0.53% 0.18% 99.82% 8
8 flight centre 0.52% 52.23% 47.77% 6
9 whereis 0.33% 0.00% 100.00% 9
10 singapore airlines 0.30% 17.93% 82.07% 10
NB: Data courtesy of Experian Hitwise
NB2:Â Image via Shutterstock.
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