Carlson Wagonlit Travel has an iPad Vision.
Or, more accurately, CWT Vision, a series of articles, research, videos and interactive graphics about corporate travel issues, is available for perusal through a free iPad app called CWT Reports. The iPad app from the global travel management company made its way into iTunes in late February.
About its immersion issue or issues, CWT states: “Find all CWT Travel Management Institute publications now on iPad. Receive automatically our latest studies and enjoy our dynamic and immersive tablet version.”
The most recent edition includes articles on low-cost carriers, car rental opportunities and GDS audits on hotel rates.
From the iPad app, users can share the content in social media.
Of course, if an iPad isn’t handy, you can always read the sometimes-interactive content on the Web in the form of videos and not-so-interactive PDFs.
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Thank you for the article about CWT Reports.
We encourage all our readers to tell us how they would like to interact with the content CWT if offering.
For example do you prefer an app or having the publications within Apple Newsstand?
Are you interested by an Android version?
All ideas and comments appreciated …
Congrats for this first start!
@cristian. Thank you …
We will make the publications more and more interactive in the future. In the latest “CWT Vision” publication for example you could find a dynamic twitter feed and a youtube playlist.
We also have the option to embed all content in the publication for enabling easy offline reading (but sometimes long time to download) or to let you access the content on the web from the app. Offline vs. online, easy reading or dynamic content browsing, time and your feedback will tell what are the most preferred options.