Consumers can access Holiday Finder via a direct link or by clicking on the ‘not sure where and when’ section of ba.com’s home page which gives them a number of options including a map-based budget and temperature search.
The technology enables them to search using a number of filters including budget, temperature, journey time and star rating.
Just under a year ago BA unveiled TripSeeker, a new flight search and planning tool.
The technology also uses user-defined criteria such as budget and timescale while also enabling consumers to stipulate what they are looking to get from the trip – i.e culture, nightlife.
Google Maps are also a feature of the inspire me platform.