Air New Zealand sends charts haywire – Top New Zealand websites, March 10 2012

March 15, 2012 By 1 Comment

Very odd goings on in New Zealand last week when flag carrier Air New Zealand saw its market share soar to almost double that of the previous week.

The nation airline, which is already and inevitably the market leader in the country, saw its share of the airline category jump to over 60%, seeing sister brand GrabaSeat tumble by almost 10%, Jetstar by 5% and a whole host of other airlines also impacted.

Most popular travel websites in New Zealand for the week ending March 10 2012:

Agencies

RankWebsiteDomainPercentage of VisitsPrevious Position
1Expedia.co.nzwww.expedia.co.nz14.09%1
2Webjet New Zealandwww.webjet.co.nz12.31%2
3House of Travelwww.houseoftravel.co.nz10.10%3
4Flight Centre New Zealandwww.flightcentre.co.nz8.81%4
5Jet Abroad - NZwww.jetabroad.co.nz3.24%5
6Kayakwww.kayak.com2.45%6
7Orbitzwww.orbitz.com2.44%7
8Go.qq.comgo.qq.com1.85%-
9FareComparewww.farecompare.com1.70%10
10Webjet Australiawww.webjet.com.au1.68%9

Destinations and Accommodation

RankWebsiteDomainPercentage of VisitsPrevious Position
1TripAdvisorwww.tripadvisor.com6.98%1
2Booking.comwww.booking.com5.08%2
3stuff.co.nz - Travelwww.stuff.co.nz/travel4.25%3
4Wotif.comwww.wotif.com4.09%4
5Yahoo!xtra - Travelnz.totaltravel.yahoo.com3.51%5
6AA New Zealand Travel Guidewww.aatravel.co.nz2.64%7
7HolidayHouses.co.nzwww.holidayhouses.co.nz2.53%6
8TravelBuoywww.travelbuoy.com2.15%-
9Book A Bachwww.bookabach.co.nz2.02%0
10Travelbugwww.travelbug.co.nz1.97%-

Airlines

RankWebsiteDomainPercentage of VisitsPrevious Position
1Air New Zealandwww.airnz.co.nz62.24%1
2Air New Zealand - grabaseatwww.grabaseat.co.nz15.25%2
3Jetstarwww.jetstar.com5.70%3
4My Air New Zealandwww.myairnz.co.nz2.69%4
5Qantaswww.qantas.com.au1.92%5
6Virgin Australiawww.virginaustralia.com1.75%6
7Emirateswww.emirates.com1.49%7
8AirAsiawww.airasia.com1.33%8
9Singapore Airlineswww.singaporeair.com0.99%9
10The Flying Social Networkwww.theflyingsocialnetwork.com0.77%-

NB: Data courtesy of Experian Hitwise

NB2: Image via rook76/Shutterstock

Related posts:

  1. Stuff falls further as Booking.com steps in – Top New Zealand websites, March 3 2012
  2. Air auction site climbs back – Top New Zealand websites, January 21 2012
  3. Gap increases between Air New Zealand brands – Top New Zealand websites, January 7 2012
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Comments

  1. Peggy Lee says:
    March 16, 2012 at 2:45 pm

    Does anyone know why it jumped 60% in one week? What did NZ do?

    Reply

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