Yahoo Travel bounces in ahead of Hotwire – Top US travel sites, March 17 2012

March 21, 2012 By 1 Comment

Hotwire‘s recent good run of form in the list of leading travel websites in the US has ended after a resurgent Yahoo Travel swooped to take fourth spot.

While still capturing only around half of the same amount of traffic as market leader Expedia, Yahoo Travel is now ahead of Hotwire, Travelocity and Kayak once again.

Most popular travel websites in the US for the week ending March 17 2012:

Agency

RankWebsiteDomainPercentage of VisitsPrevious Position
1Expediawww.expedia.com12.61%1
2priceline.comwww.priceline.com10.19%2
3Orbitzwww.orbitz.com6.66%3
4Yahoo! Traveltravel.yahoo.com6.44%8
5Hotwirewww.hotwire.com6.43%4
6Travelocitywww.travelocity.com6.01%5
7Kayakwww.kayak.com6.01%6
8CheapOairwww.cheapoair.com5.85%7
9bookingbuddywww.bookingbuddy.com2.79%9
10Travelzoowww.travelzoo.com2.51%10

Destinations and Accommodation

RankWebsiteDomainPercentage of VisitsPrevious Position
1TripAdvisorwww.tripadvisor.com8.32%1
2Hotels.comwww.hotels.com3.15%2
3Marriott Internationalwww.marriott.com2.90%3
4Booking.comwww.booking.com2.38%4
5InterContinental Hotels Groupwww.ichotelsgroup.com2.32%6
6Hilton Hotels Onlinewww.hilton.com2.18%5
7Vacation Rentals by Ownerwww.vrbo.com2.16%7
8Carnival Cruise Lineswww.carnival.com1.63%8
9Walt Disney Worlddisneyworld.disney.go.com1.46%-
10Southwest Airlines Travel Guidetravel.southwest.com1.42%10

Airlines

RankWebsiteDomainPercentage of VisitsPrevious Position
1Southwest Airlineswww.southwest.com24.15%1
2Delta Air Lineswww.delta.com13.10%2
3United Airlineswww.united.com11.62%3
4American Airlineswww.aa.com9.37%4
5JetBlue Airwayswww.jetblue.com6.72%5
6US Airwayswww.usairways.com5.62%6
7AirTran Airwayswww.airtran.com4.44%7
8Spirit Airlineswww.spiritair.com3.47%8
9Alaska Airlines and Horizon Airwww.alaskaair.com3.32%10
10Allegiant Airwww.allegiantair.com2.94%9

Travel search terms

RankSearch TermPercentage of SearchPercentage PaidPercentage OrganicPrevious Position
1mapquest4.79%0.30%99.70%1
2google maps1.57%1.14%98.86%2
3southwest airlines1.40%43.85%56.15%3
4maps0.72%0.04%99.96%5
5expedia0.72%48.13%51.87%4
6travelocity0.69%53.98%46.02%6
7united airlines0.62%20.60%79.40%7
8delta airlines0.56%52.31%47.69%9
9map quest0.54%0.83%99.17%-
10american airlines0.52%7.50%92.50%8

NB: Data couresy of Experian Hitwise

Related posts:

  1. Kayak ahead of Hotwire and Travelocity – Top US travel sites, February 25 2012
  2. Expedia and Priceline up, Yahoo down – Top US travel sites, September 17 2011
  3. Hotwire overtakes Travelocity – Top US travel sites, February 18 2012
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  1. Marketing Day: March 21, 2012 says:
    March 21, 2012 at 5:05 pm

    [...] Yahoo Travel bounces in ahead of Hotwire – Top US travel sites, March 17 2012, Tnooz [...]

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