CanaryHop wants comedian Andy Samberg to be what William Shatner was to Priceline

March 21, 2012 By 5 Comments

In other words: huge.

CanaryHop is certainly being quite bold, having only arrived on the scene recently [TLabs Showcase here], producing a promo video featuring Andy Samberg.

Who is he, the vast majority of readers outside of the US might say?

Samberg is an actor and comedian, probably most famous as a fixture on the high profile Saturday Night Live show, but more importantly he is one of a growing breed of “celebrities” aligning themselves as quasi-entrepreneurs and taking up advisory positions on hot, young startups.

In this case, Samberg is more than just an advisor to CanaryHop, as co-founder Damon Spiegel explains, the comedian is also a co-founder and “very much participates in the business. He is the cornerstone of CanaryHop’s marketing strategy”.

And he really is a pivotal part, featuring in the startup’s first promo clip.

Whether he can do for CanaryHop what the intrepid Star Trek alum did for Priceline is another matter – but the promo is probably quirky enough to get some recognition (think: Bourne Identity meets National Lampoon) and buzz at this stage.

The funniest bit is the final line, probably because it is, well, not particularly Bourne-esque.

Here it is:

Related posts:

  1. Why William Shatner Priceline Negotiator character had to die
  2. CanaryHop latest to enter burgeoning tour and activity sector with consumer marketplace
  3. More Twitter woes for Qantas as comedian tells toilet tale
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Kevin May About Kevin May

Kevin May is editor of Tnooz. He joined as a co-founder in August 2009 after spending nearly four years as editor of UK-based business publication Travolution.

Passionate about the business of travel and the internet, Kevin played a major role in establishing Travolution in print, online, events and with an annual awards programme, as well as becoming a regular speaker and moderator at industry events.

Prior to Travolution, Kevin was web editor at Media Week (UK) and also worked in regional newspapers for two years at the Essex Enquirer. He started his career in journalism at the Police Gazette at New Scotland Yard in London.

Comments

  1. Dennis Schaal Dennis Schaal says:
    March 21, 2012 at 3:42 pm

    Andy what’s-his-name is no William Shatner.

    I remember when Regis Philbin became the celebrity spokesman of ByeByeNow.com and the travel dot.com had grand visions, as well.

    But, sadly, ByeByeNow.com went bye bye and so did Regis’s gig:)

    Shatner’s still standing.

    Reply
  2. Heddi Cundle says:
    March 21, 2012 at 11:50 pm

    Cool site, had a few glitches with bugs but like it. It’s pretty much a celebrity backed version of Vayable so quite interesting to see how many other peer-to-peer experience start ups will now crop up ;)

    Reply
  3. Dmitry Cheremisin says:
    March 22, 2012 at 12:30 pm

    Agreed with Dennis – what is worth more for Priceline – celebrity spokesman or Booking.com aquisition?
    It’s nice site, but celebrity and fun PR is not enough to have clients – good real product and strong backend can be really better because people looking exactly for it. Look at Excursiopedia.com and GetYourGuide, may be they choose right way?

    Reply
  4. Jonathan Alford says:
    March 22, 2012 at 1:10 pm

    Come on Dennis – can Shatner CanaryHop from Lonely Island to Lonely Island like Samberg?

    Couldn’t Samberg and Ashton be the Shatner and Regis of today’s younger, hip travel crowd?

    Actual results notwithstanding, of course…

    Reply
  5. Armon Sterns says:
    March 23, 2012 at 5:40 pm

    That’s what I’m thinking, Jonathan. William Shatner was once a William what’s his name also. Although judging by Andy Samberg’s hits on lonely island (925 million), I’m thinking Andy is more than just a what’s his name, Mr. Schaal.

    Reply

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