In other words: huge.
Who is he, the vast majority of readers outside of the US might say?
Samberg is an actor and comedian, probably most famous as a fixture on the high profile Saturday Night Live show, but more importantly he is one of a growing breed of “celebrities” aligning themselves as quasi-entrepreneurs and taking up advisory positions on hot, young startups.
In this case, Samberg is more than just an advisor to CanaryHop, as co-founder Damon Spiegel explains, the comedian is also a co-founder and “very much participates in the business. He is the cornerstone of CanaryHop’s marketing strategy”.
And he really is a pivotal part, featuring in the startup’s first promo clip.
Whether he can do for CanaryHop what the intrepid Star Trek alum did for Priceline is another matter – but the promo is probably quirky enough to get some recognition (think: Bourne Identity meets National Lampoon) and buzz at this stage.
The funniest bit is the final line, probably because it is, well, not particularly Bourne-esque.
Here it is: