TagMan shows travel company reluctance for social plug-ins [INFOGRAPHIC]

March 21, 2012 By Linda Fox 1 Comment

Here’s a neat infographic from TagMan demonstrating the impact social media plug-ins can have on purchasing.

It’s self-explanatory really but questions why travel sites are not more socially connected.

TagMan, which incidentally unveiled a new version of its tag solution last summer aimed at improving website performance, says every tag adds about 100 miliseconds to the download speed with a resulting loss in conversion.

The company has also blogged on the issue of website speed and conversion loss with some interesting comments at the bottom of the piece on whether slower pages actually caused people to convert less.

Filed Under: News Tagged With: conversion rates, facebook, google plus, infographic, page loading, social plug-ins, tag management, tagman, twitter

About Linda Fox

Linda Fox is a reporter for Tnooz. For the past six years she has worked as a freelance journalist across a range of B2B titles including Travolution, ABTA Magazine, Travelmole and the Business Travel Magazine.

In this time she has also undertaken corporate projects for a number of high profile travel technology, travel management and research companies.

Prior to her freelance career she covered hotels and technology news for Travel Trade Gazette for seven years. Linda joined TTG from Caterer & Hotelkeeper where she worked on the features desk for more than five years.

Comments

Steve Crowhurst says:

November 28, 2012 at 5:44 pm

LOVE all Infographics. They are fun and exciting, offer NBG’ers like me instant insight. Here comes the “and that said…” and that said, they have to be well researched, correct and focused. Whenever I see a travel related Infographic I search for the “nut” – is this actually related to travel agents selling travel or is this ALL things travel such as hotels and airlines and resorts and cruise lines and tour companies…

So what’s the score here? All TA’s or everyone lumped in?

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