EasyJet will be monitoring closely the performance of rival carrier Ryanair in the coming weeks as the gap between the pair’s websites narrows in the UK.
Last week Ryanair added 1.25% market share to its position in second place, as market leader EasyJet lost just short of 1% of its own.
British Airways, in third spot, lost just 0.1% share of web traffic over the same period.
Most popular travel websites in the UK for the week ending March 24 2012:
Agencies
Rank Website Domain Percentage of Visits Previous Position
1 Expedia.co.uk www.expedia.co.uk 7.71% 1
2 Thomson www.thomson.co.uk 7.29% 2
3 Lastminute.com www.lastminute.com 5.25% 3
4 Thomas Cook www.thomascook.com 5.12% 4
5 TravelRepublic.co.uk www.travelrepublic.co.uk 4.03% 5
6 skyscanner www.skyscanner.net 3.14% 6
7 Travelzoo UK www.travelzoo.com/uk 3.08% 8
8 Cheapflights.co.uk www.cheapflights.co.uk 2.82% 7
9 First Choice www.firstchoice.co.uk 2.49% 10
10 lowcostholidays.com www.lowcostholidays.com 2.46% -
Destinations and Accommodation
Rank Website Domain Percentage of Visits Previous Position
1 TripAdvisor UK www.tripadvisor.co.uk 11.77% 1
2 Booking.com www.booking.com 7.81% 2
3 TripAdvisor www.tripadvisor.com 3.07% 4
4 LateRooms.com www.laterooms.com 2.92% 3
5 Premier Inn www.premierinn.com 1.97% 6
6 Travelodge UK www.travelodge.co.uk 1.92% 5
7 Groupon Travel Deals getaways.groupon.co.uk 1.67% 7
8 Time Out www.timeout.com 1.55% 9
9 Hotels.com www.hotels.com 1.28% 8
10 InterContinental Hotels Group www.ichotelsgroup.com 1.17% 10
Airlines
Rank Website Domain Percentage of Visits Previous Position
1 easyJet.com www.easyjet.com 17.40% 1
2 Ryanair www.ryanair.com 16.46% 2
3 British Airways www.britishairways.com 12.81% 3
4 Jet2.com www.jet2.com 4.74% 4
5 Monarch.co.uk www.monarch.co.uk 4.61% 6
6 Virgin atlantic www.virgin-atlantic.com 4.52% 7
7 Flybe www.flybe.com 4.24% 5
8 Thomson Airways flights.thomson.co.uk 2.83% 9
9 bmibaby www.bmibaby.com 2.59% 10
10 flythomascook.com www.flythomascook.com 2.57% 8
Travel search terms
Rank Search Term Percentage of Clicks Percentage Paid Percentage Organic Previous Position
1 google maps 1.14% 0.56% 99.44% 1
2 easyjet 0.71% 3.23% 96.77% 2
3 ryanair 0.70% 0.72% 99.28% 3
4 thomas cook 0.61% 40.40% 59.60% 4
5 tfl 0.60% 0.23% 99.77% 5
6 national rail 0.57% 6.37% 93.63% 6
7 aa route planner 0.56% 0.10% 99.90% 7
8 train times 0.43% 21.01% 78.99% 8
9 premier inn 0.43% 57.61% 42.39% 9
10 thomson 0.41% 0.53% 99.47% -
NB: Data courtesy of Experian Hitwise
NB2:Â Image via Shutterstock.
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About Tnooz
Would it be possible to see this for hotel brands too?
See where they rank on seo and paid search?