WebJet see Expedia move into the distance – Top New Zealand websites, March 31 2012

April 5, 2012 By Leave a Comment

Expedia put some distance between it and second placed WebJet last week after managing to increase its share of the agency category of travel websites in New Zealand.

After almost losing its market leading position the previous week, Expedia gained almost 1% market share as WebJet managed to shed 1.25% of its own.

Most popular travel websites in New Zealand for the week ending March 31 2012:

Agencies

RankWebsiteDomainPercentage of VisitsPrevious Position
1Expedia.co.nzwww.expedia.co.nz14.89%1
2Webjet New Zealandwww.webjet.co.nz11.79%2
3House of Travelwww.houseoftravel.co.nz9.25%3
4Flight Centre New Zealandwww.flightcentre.co.nz7.67%4
5Jet Abroad - NZwww.jetabroad.co.nz3.80%5
6Orbitzwww.orbitz.com2.51%7
7Webjet Australiawww.webjet.com.au2.12%-
8Kayakwww.kayak.com2.11%6
9FareComparewww.farecompare.com1.92%8
10bookingbuddywww.bookingbuddy.com1.55%10

Destinations and Accommodation

RankWebsiteDomainPercentage of VisitsPrevious Position
1TripAdvisorwww.tripadvisor.com7.41%1
2stuff.co.nz - Travelwww.stuff.co.nz/travel5.62%2
3Booking.comwww.booking.com5.21%3
4Wotif.comwww.wotif.com4.30%4
5Yahoo!xtra - Travelnz.totaltravel.yahoo.com3.66%5
6HolidayHouses.co.nzwww.holidayhouses.co.nz2.78%6
7AA New Zealand Travel Guidewww.aatravel.co.nz2.63%7
8Jasons Travel Mediawww.jasons.co.nz2.22%8
9Book A Bachwww.bookabach.co.nz1.99%9
10Travelbugwww.travelbug.co.nz1.54%-

Airlines

RankWebsiteDomainPercentage of VisitsPrevious Position
1Air New Zealandwww.airnz.co.nz35.20%1
2Air New Zealand - grabaseatwww.grabaseat.co.nz25.88%2
3Jetstarwww.jetstar.com10.61%3
4My Air New Zealandwww.myairnz.co.nz5.27%4
5Qantaswww.qantas.com.au3.58%6
6Virgin Australiawww.virginaustralia.com2.90%5
7Emirateswww.emirates.com2.83%7
8AirAsiawww.airasia.com1.76%8
9Singapore Airlineswww.singaporeair.com1.43%9
10Air Pacificwww.airpacific.com0.82%-

NB: Data courtesy of Experian Hitwise

NB2: Image via rook76/Shutterstock

Related posts:

  1. Expedia and WebJet move ahead of chasing pack – Top New Zealand websites, March 17 2012
  2. WebJet breathes down neck of Expedia – Top New Zealand websites, March 24 2012
  3. WebJet closes in on Expedia – Top New Zealand websites, February 11 2012
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