Booking.com moves up rankings, nestles in with stalwarts – Top US travel sites, April 7 2012

April 11, 2012 By 4 Comments

Priceline-owned Booking.com is beginning to feature heavily in the list of top travel websites in the US and is now sitting alongside the likes of Hotels.com and Marriott.

The hotel giant leapt over InterContinental Hotels last week with a nominal increase in market share.

Meanwhile, Travel Guides from Southwest Airlines, which have featured in the top ten destination and accommodation websites category for quite some time, fell from third to eighth spot last week.

Most popular travel websites in the US for the week ending April 7 2012:

Agency

RankWebsiteDomainPercentage of VisitsPrevious Position
1Expediawww.expedia.com13.17%1
2priceline.comwww.priceline.com10.02%2
3Orbitzwww.orbitz.com7.23%3
4Travelocitywww.travelocity.com6.34%7
5CheapOairwww.cheapoair.com6.07%5
6Hotwirewww.hotwire.com6.00%4
7Kayakwww.kayak.com5.65%6
8Yahoo! Traveltravel.yahoo.com5.56%8
9bookingbuddywww.bookingbuddy.com3.16%9
10Cheap Ticketswww.cheaptickets.com2.40%-

Destinations and Accommodation

RankWebsiteDomainPercentage of VisitsPrevious Position
1TripAdvisorwww.tripadvisor.com8.37%1
2Hotels.comwww.hotels.com3.11%2
3Marriott Internationalwww.marriott.com2.71%4
4Booking.comwww.booking.com2.46%6
5InterContinental Hotels Groupwww.ichotelsgroup.com2.30%5
6Hilton Hotels Onlinewww.hilton.com2.08%7
7Vacation Rentals by Ownerwww.vrbo.com1.76%8
8Southwest Airlines Travel Guidetravel.southwest.com1.66%3
9Carnival Cruise Lineswww.carnival.com1.49%9
10Harrah's Casino Hotelswww.harrahs.com1.32%10

Airlines

RankWebsiteDomainPercentage of VisitsPrevious Position
1Southwest Airlineswww.southwest.com23.36%1
2Delta Air Lineswww.delta.com12.66%2
3United Airlineswww.united.com11.68%3
4American Airlineswww.aa.com9.89%4
5JetBlue Airwayswww.jetblue.com7.82%5
6US Airwayswww.usairways.com5.21%6
7AirTran Airwayswww.airtran.com4.22%7
8Spirit Airlineswww.spiritair.com3.64%8
9Allegiant Airwww.allegiantair.com3.07%10
10Alaska Airlines and Horizon Airwww.alaskaair.com3.02%9

Travel search terms

RankSearch TermPercentage of ClicksPercentage PaidPercentage OrganicPrevious Position
1mapquest4.67%0.23%99.77%1
2google maps1.64%0.51%99.49%2
3southwest airlines1.22%41.91%58.09%3
4mapquest driving directions0.89%1.40%98.60%-
5maps0.81%0.03%99.97%4
6united airlines0.80%22.83%77.17%6
7expedia0.72%48.63%51.37%5
8travelocity0.69%44.58%55.42%7
9american airlines0.62%3.76%96.24%10
10delta airlines0.55%43.33%56.67%8

NB: Data couresy of Experian Hitwise

Related posts:

  1. Leading five hotel sites lose market share – Top Canada travel sites, February 25 2012
  2. Booking.com hovers close behind Hotel Urbano – Top Brazil travel sites, January 7 2012
  3. Hotel Urbano makes strong gains over Booking.com – Top Brazil travel sites, February 11 2012
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Tnooz About Tnooz

This is the byline used for stats, roundups, bits of housekeeping and other generic articles from Tnooz.

Comments

  1. Nick Cohen says:
    April 12, 2012 at 11:10 am

    Tnooz – Why isn’t Booking.com listed amongst the agencies? It’s an OTA, isn’t it?

    Reply
  2. Tim says:
    April 12, 2012 at 11:01 pm

    Also – why is Hotwire in the Agency list but Hotels.com in the Destination and Accom list. Hitwise keep making these arbitrary (read makes no sense) decisions about what sites sit in what groups

    Reply
    • Mette says:
      April 13, 2012 at 3:49 am

      Same here. Hotwire is full-service and sell air/car/cruise – not just hotels (like Booking.com, who therefore sit in accommodation list)

      I for one think it’s a fair split that calls out the difference between these two types of OTAs.

      Reply

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