TripAdvisor retakes crown from Wotif – Top Australia travel websites, April 7 2012

April 11, 2012 By 1 Comment

Wotif has lost its position at the top of the leading travel websites in Australia to TripAdvisor.

TripAdvisor gained 0.2% market share to its tally on the previous week, but it still managed to move into the number one position after Wotif lost a full 1%.

Most popular travel websites in Australia for the week ending April 7 2012:

Agency

RankWebsiteDomainPercentage of VisitsPrevious Position
1Webjet Australiawww.webjet.com.au12.97%1
2Expedia Australiawww.expedia.com.au11.56%2
3Flight Centrewww.flightcentre.com.au8.36%3
4Lastminute.com.auwww.lastminute.com.au5.98%4
5Best Flightswww.bestflights.com.au3.17%5
6Jetabroadwww.jetabroad.com2.69%6
7ZUJI Australiawww.zuji.com2.12%7
8Kayakwww.kayak.com2.03%9
9STA Travel Australiawww.statravel.com.au1.98%-
10Travelzoo Australiawww.travelzoo.com/au1.76%10

Destinations and Accommodation

RankWebsiteDomainPercentage of VisitsPrevious Position
1TripAdvisor - Australiawww.tripadvisor.com.au6.20%2
2Wotif.comwww.wotif.com6.15%1
3Booking.comwww.booking.com5.89%3
4TripAdvisorwww.tripadvisor.com3.98%4
5Stayzwww.stayz.com.au3.19%5
6Agoda Australiawww.agoda.com.au1.75%7
7HotelClubwww.hotelclub.com1.58%8
8Totaltravel.comwww.totaltravel.com1.40%6
9Hotels.comwww.hotels.com1.34%9
10Lonely Planetwww.lonelyplanet.com1.14%10

Airlines

RankWebsiteDomainPercentage of VisitsPrevious Position
1Qantaswww.qantas.com.au24.90%1
2Jetstarwww.jetstar.com19.17%2
3Virgin Australiawww.virginaustralia.com16.93%3
4AirAsiawww.airasia.com4.61%4
5Emirateswww.emirates.com3.59%6
6Tiger Airwayswww.tigerairways.com3.21%5
7Singapore Airlineswww.singaporeair.com2.78%7
8Cathay Pacificwww.cathaypacific.com1.66%8
9Air New Zealand - Australiawww.airnz.com.au1.41%9
10Air New Zealandwww.airnz.co.nz1.33%10

Search Terms

RankSearch TermPercentage of ClicksPercentage PaidPercentage OrganicPrevious Position
1google maps1.71%0.07%99.93%1
2jetstar1.11%0.85%99.15%2
3webjet0.83%0.36%99.64%3
4qantas0.79%31.68%68.32%4
5wotif0.69%0.60%99.40%6
6maps0.67%0.05%99.95%5
7flight centre0.55%46.90%53.10%7
8metlink0.40%0.00%100.00%8
9whereis0.33%0.16%99.84%9
10singapore airlines0.31%28.46%71.54%-

NB: Data courtesy of Experian Hitwise

NB2: Image via Shutterstock.

Related posts:

  1. Wotif loses top spot to TripAdvisor – Top Australia travel websites, January 28 2012
  2. TripAdvisor loses top spot to Wotif – Top Australia travel websites, February 11 2012
  3. TripAdvisor ready to pounce on Wotif – Top Australia travel websites, March 3 2012
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Comments

  1. Australia says:
    April 19, 2012 at 6:30 am

    very good source for knowing which airlines is the best. what about Wotif, it must comeback its crown.

    Reply

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