Air New Zealand secures four of out ten web visits – Top New Zealand websites, April 7 2012

April 12, 2012 By Leave a Comment

Air New Zealand added to its market leader position in the list of airline websites in New Zealand last week, winning four out of ten visits to the entire category.

The carrier stretched its lead over sister brand GrabASeat to 14% market share, while the nearest other carrier popular amongst Kiwi web users is Jetstar with 10% share, a drop of 0.5% on the previous week.

Most popular travel websites in New Zealand for the week ending April 7 2012:

Agencies

RankWebsiteDomainPercentage of VisitsPrevious Position
1Expedia.co.nzwww.expedia.co.nz14.55%1
2Webjet New Zealandwww.webjet.co.nz10.89%2
3House of Travelwww.houseoftravel.co.nz8.73%3
4Flight Centre New Zealandwww.flightcentre.co.nz8.09%4
5Jet Abroad - NZwww.jetabroad.co.nz3.85%5
6Orbitzwww.orbitz.com2.44%6
7Webjet Australiawww.webjet.com.au2.21%7
8Kayakwww.kayak.com2.07%8
9FareComparewww.farecompare.com1.86%9
10Go.qq.comgo.qq.com1.69%-

Destinations and Accommodation

RankWebsiteDomainPercentage of VisitsPrevious Position
1TripAdvisorwww.tripadvisor.com7.08%1
2Booking.comwww.booking.com5.16%3
3Wotif.comwww.wotif.com4.49%4
4stuff.co.nz - Travelwww.stuff.co.nz/travel4.12%2
5Yahoo!xtra - Travelnz.totaltravel.yahoo.com3.46%5
6AA New Zealand Travel Guidewww.aatravel.co.nz3.30%7
7HolidayHouses.co.nzwww.holidayhouses.co.nz2.97%6
8Jasons Travel Mediawww.jasons.co.nz2.23%8
9Book A Bachwww.bookabach.co.nz2.18%9
10New Zealand Tourism Onlinewww.tourism.net.nz1.60%-

Airlines

RankWebsiteDomainPercentage of VisitsPrevious Position
1Air New Zealandwww.airnz.co.nz38.75%1
2Air New Zealand - grabaseatwww.grabaseat.co.nz24.89%2
3Jetstarwww.jetstar.com10.18%3
4My Air New Zealandwww.myairnz.co.nz4.37%4
5Qantaswww.qantas.com.au3.44%5
6Virgin Australiawww.virginaustralia.com3.20%6
7Emirateswww.emirates.com2.43%7
8Singapore Airlineswww.singaporeair.com1.42%9
9AirAsiawww.airasia.com1.36%8
10Air Pacificwww.airpacific.com0.78%10

NB: Data courtesy of Experian Hitwise

NB2: Image via rook76/Shutterstock

Related posts:

  1. Air auction site climbs back – Top New Zealand websites, January 21 2012
  2. Air New Zealand sends charts haywire – Top New Zealand websites, March 10 2012
  3. Gap increases between Air New Zealand brands – Top New Zealand websites, January 7 2012
Filed Under: Data Tagged With: , , , ,
Tnooz About Tnooz

This is the byline used for stats, roundups, bits of housekeeping and other generic articles from Tnooz.

Speak Your Mind

*