National Trust joins Groupon in leading pack – Top UK travel sites, April 7 2012

April 12, 2012 By 1 Comment

The National Trust website is nestling alongside the likes of Time Out and Hotels.com in the list of leading travel brands in the UK.

The Easter holiday period is most likely reason after it arrived in tenth position in the destination and accommodation category, just a fraction under Hotels.com.

Market leader TripAdvisor still has around 11.5% share of the category, almost 4.5% ahead of Booking.com.

Most popular travel websites in the UK for the week ending April 7 2012:

Agencies

RankWebsiteDomainPercentage of VisitsPrevious Position
1Expedia.co.ukwww.expedia.co.uk8.00%1
2Thomsonwww.thomson.co.uk7.42%2
3Lastminute.comwww.lastminute.com5.68%3
4Thomas Cookwww.thomascook.com5.20%4
5TravelRepublic.co.ukwww.travelrepublic.co.uk3.99%5
6skyscannerwww.skyscanner.net3.07%6
7Travelzoo UKwww.travelzoo.com/uk2.95%7
8On the Beachwww.onthebeach.co.uk2.79%9
9Cheapflights.co.ukwww.cheapflights.co.uk2.74%8
10lowcostholidays.comwww.lowcostholidays.com2.60%-

Destinations and Accommodation

RankWebsiteDomainPercentage of VisitsPrevious Position
1TripAdvisor UKwww.tripadvisor.co.uk11.63%1
2Booking.comwww.booking.com7.22%2
3LateRooms.comwww.laterooms.com2.97%4
4TripAdvisorwww.tripadvisor.com2.90%3
5Travelodge UKwww.travelodge.co.uk1.74%6
6Premier Innwww.premierinn.com1.70%5
7Time Outwww.timeout.com1.46%7
8Groupon Travel Dealsgetaways.groupon.co.uk1.40%8
9Hotels.comwww.hotels.com1.31%9
10The National Trustwww.nationaltrust.org.uk1.25%-

Airlines

RankWebsiteDomainPercentage of VisitsPrevious Position
1easyJet.comwww.easyjet.com18.68%1
2Ryanairwww.ryanair.com16.48%2
3British Airwayswww.britishairways.com12.80%3
4Jet2.comwww.jet2.com4.97%4
5Monarch.co.ukwww.monarch.co.uk4.73%5
6Flybewww.flybe.com4.31%6
7Virgin atlanticwww.virgin-atlantic.com4.16%7
8Thomson Airwaysflights.thomson.co.uk2.77%9
9flythomascook.comwww.flythomascook.com2.53%8
10bmibabywww.bmibaby.com2.49%10

Travel search terms

RankSearch TermPercentage of ClicksPercentage PaidPercentage OrganicPrevious Position
1google maps1.08%0.37%99.63%1
2easyjet0.70%3.99%95.01%2
3national rail0.67%11.42%88.58%6
4thomas cook0.65%40.69%59.31%4
5ryanair0.63%2.77%97.23%3
6aa route planner0.62%0.40%99.60%5
7tfl0.57%0.03%99.97%7
8train times0.49%21.91%78.09%8
9thomson0.44%0.20%99.80%9
10maps0.40%0.21%99.79%-

NB: Data courtesy of Experian Hitwise

NB2: Image via Shutterstock.

Related posts:

  1. USA Today slams into leading pack – Top US travel sites, January 21 2012
  2. Leading five hotel sites lose market share – Top Canada travel sites, February 25 2012
  3. Groupon enters the fray – Top UK travel sites, February 25 2012
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