TripAdvisor dominates listings – Top Canada travel sites, April 14 2012

April 16, 2012 By Leave a Comment

TripAdvisor‘s stranglehold on the leading Canadian accommodation websites is so tight that its combined market share is great than the second, fourth and sixth places together.

The user review giant’s Canada, French and global websites account for around 13% share of the market, around the same figure for Booking.com, Hotels.com and the City of Toronto DMO combined.

Most popular travel websites in Canada for the week ending April 14 2012:

Agency

RankWebsiteDomainPercentage of VisitsPrevious Positon
1Expedia Canadawww.expedia.ca15.58%1
2Flight Networkwww.flightnetwork.com6.01%2
3Red Tag Vacationswww.redtag.ca3.41%6
4Hotwirewww.hotwire.com3.31%5
5itravel2000www.itravel2000.com3.14%4
6Tripcentral.cawww.tripcentral.ca3.09%3
7Sunwingwww.sunwing.ca2.81%9
8Voyages Arabaiswww.voyagesarabais.com2.50%7
9www.cheapoair.cawww.cheapoair.ca2.45%8
10priceline.comwww.priceline.com2.43%10

Destinations and Accommodation

RankWebsiteDomainPercentage of VisitsPrevious Position
1TripAdvisor Canadawww.tripadvisor.ca8.16%1
2Booking.comwww.booking.com6.74%2
3TripAdvisorwww.tripadvisor.com3.22%4
4Hotels.comwww.hotels.com3.12%3
5TripAdvisor Francewww.tripadvisor.fr1.76%5
6City of Torontowww.toronto.ca1.67%6
7InterContinental Hotels Groupwww.ichotelsgroup.com1.67%9
8Vacation Rentals by Ownerwww.vrbo.com1.51%7
9Princess Cruiseswww.princess.com1.44%8
10BookIt.comwww.bookit.com1.29%10

Airlines

RankWebsiteDomainPercentage of VisitsPrevious Position
1Air Canadawww.aircanada.ca29.09%1
2WestJetwww.westjet.com27.16%2
3Air Transatwww.airtransat.com5.84%3
4Allegiant Airwww.allegiantair.com3.09%5
5acaeronet.aircanada.caacaeronet.aircanada.ca2.89%6
6Porterwww.flyporter.com2.50%4
7United Airlineswww.united.com2.28%7
8Air Canada Employee Travel Sitetravel.aircanada.com2.25%8
9Delta Air Lineswww.delta.com2.20%9
10Alaska Airlines and Horizon Airwww.alaskaair.com1.71%10

NB: Data courtesy of Experian Hitwise

NB2: Image via Shutterstock.

Related posts:

  1. TripAdvisor dominates hotel category – Top Canada travel sites, January 28 2012
  2. Air Canada flies away from WestJet threat – Top Canada travel sites, April 7 2012
  3. TripAdvisor reigns supreme, WestJet extends lead – Top Canada travel sites, January 7 2012
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