Delta and United make ground on Southwest – Top US travel sites, April 14 2012

April 17, 2012 By Leave a Comment

Southwest has seen its lead over second place in the list of leading airline websites fall to under 10% market share, as Delta and United start rising up the table.

Delta managed to increase its share of the airline category by over 0.5% last week, while United jumped by around 0.75% over the same week-on-week period.

Southwest fell by almost 1%.

Most popular travel websites in the US for the week ending April 14 2012:

Agency

RankWebsiteDomainPercentage of VisitsPrevious Position
1Expediawww.expedia.com12.93%1
2priceline.comwww.priceline.com9.85%2
3Orbitzwww.orbitz.com7.25%3
4Travelocitywww.travelocity.com6.40%4
5Yahoo! Traveltravel.yahoo.com6.25%8
6CheapOairwww.cheapoair.com5.88%5
7Hotwirewww.hotwire.com5.83%6
8Kayakwww.kayak.com5.53%7
9bookingbuddywww.bookingbuddy.com2.90%9
10Bing Travelwww.bing.com/travel2.59%-

Destinations and Accommodation

RankWebsiteDomainPercentage of VisitsPrevious Position
1TripAdvisorwww.tripadvisor.com8.08%1
2Hotels.comwww.hotels.com3.13%2
3Marriott Internationalwww.marriott.com2.86%3
4Booking.comwww.booking.com2.47%4
5Hilton Hotels Onlinewww.hilton.com2.32%6
6InterContinental Hotels Groupwww.ichotelsgroup.com2.19%5
7Vacation Rentals by Ownerwww.vrbo.com2.00%7
8Carnival Cruise Lineswww.carnival.com1.63%9
9Southwest Airlines Travel Guidetravel.southwest.com1.43%8
10Choice Hotels Internationalwww.choicehotels.com1.39%-

Airlines

RankWebsiteDomainPercentage of VisitsPrevious Position
1Southwest Airlineswww.southwest.com22.44%1
2Delta Air Lineswww.delta.com13.18%2
3United Airlineswww.united.com12.31%3
4American Airlineswww.aa.com9.88%4
5JetBlue Airwayswww.jetblue.com7.03%5
6US Airwayswww.usairways.com5.34%6
7AirTran Airwayswww.airtran.com4.26%7
8Spirit Airlineswww.spiritair.com3.93%8
9Allegiant Airwww.allegiantair.com3.00%9
10Alaska Airlines and Horizon Airwww.alaskaair.com2.94%10

Travel search terms

RankSearch TermPercentage of ClicksPercentage PaidPercentage OrganicPrevious Position
1mapquest4.78%0.21%99.79%1
2google maps1.87%0.70%99.70%2
3southwest airlines1.26%47.98%52.02%3
4mapquest driving directions0.97%1.75%98.25%4
5maps0.86%0.00%100.00%5
6united airlines0.74%26.65%73.35%6
7expedia0.73%48.65%51.35%7
8travelocity0.63%53.42%46.58%8
9map quest0.56%0.41%99.59%-
10delta airlines0.56%48.89%51.11%10

NB: Data couresy of Experian Hitwise

Related posts:

  1. Southwest wins double the web traffic of Delta – Top US travel sites, March 23 2012
  2. Delta falls away from SouthWest – Top US travel sites, September 10 2011
  3. Southwest pulls away from Delta – Top US travel sites, January 28 2012
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