Skycanner drops in ahead of Kayak – Top New Zealand websites, April 14 2012

April 19, 2012 By 2 Comments

Dramatic debut in the top ten for UK-based Skyscanner after it entered the lost of leading travel websites in New Zealand for the first time ahead of rival search star Kayak.

Skyscanner came in seventh position, two places above Kayak which lost a place from the previous week and 0.2% market share.

Most popular travel websites in New Zealand for the week ending April 14 2012:

Agencies

RankWebsiteDomainPercentage of VisitsPrevious Position
1Expedia.co.nzwww.expedia.co.nz13.93%1
2Webjet New Zealandwww.webjet.co.nz11.77%2
3Flight Centre New Zealandwww.flightcentre.co.nz8.49%4
4House of Travelwww.houseoftravel.co.nz7.66%3
5Jet Abroad - NZwww.jetabroad.co.nz3.84%5
6Orbitzwww.orbitz.com2.47%6
7Skyscanner New Zealandwww.skyscanner.co.nz2.05%-
8Go.qq.comgo.qq.com1.95%10
9Kayakwww.kayak.com1.86%8
10bookingbuddywww.bookingbuddy.com1.64%-

Destinations and Accommodation

RankWebsiteDomainPercentage of VisitsPrevious Position
1TripAdvisorwww.tripadvisor.com7.58%1
2stuff.co.nz - Travelwww.stuff.co.nz/travel5.59%4
3Booking.comwww.booking.com5.32%2
4Wotif.comwww.wotif.com4.28%3
5Yahoo!xtra - Travelnz.totaltravel.yahoo.com3.99%5
6AA New Zealand Travel Guidewww.aatravel.co.nz2.86%6
7HolidayHouses.co.nzwww.holidayhouses.co.nz2.60%7
8Jasons Travel Mediawww.jasons.co.nz1.92%8
9Book A Bachwww.bookabach.co.nz1.78%9
10Fishing and Hunting New Zealandwww.fishnhunt.co.nz1.61%-

Airlines

RankWebsiteDomainPercentage of VisitsPrevious Position
1Air New Zealandwww.airnz.co.nz39.89%1
2Air New Zealand - grabaseatwww.grabaseat.co.nz21.97%2
3Jetstarwww.jetstar.com9.95%3
4My Air New Zealandwww.myairnz.co.nz5.26%4
5Virgin Australiawww.virginaustralia.com4.66%6
6Qantaswww.qantas.com.au3.52%5
7Emirateswww.emirates.com2.49%7
8Singapore Airlineswww.singaporeair.com1.58%8
9AirAsiawww.airasia.com1.26%9
10Malaysia Airlineswww.malaysiaairlines.com0.63%-

NB: Data courtesy of Experian Hitwise

NB2: Image via rook76/Shutterstock

Related posts:

  1. Air New Zealand secures four of out ten web visits – Top New Zealand websites, April 7 2012
  2. Expedia and WebJet move ahead of chasing pack – Top New Zealand websites, March 17 2012
  3. WebJet closes in on Expedia – Top New Zealand websites, February 11 2012
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Comments

  1. Chris says:
    April 19, 2012 at 6:26 pm

    Somehow the headline / main text and the table have nothing to do with each other?!

    Reply

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