Thomson regains lead from Expedia – Top UK travel sites, April 21 2012

April 24, 2012 By 1 Comment

Expedia lost its coveted place as the most popular travel site in the UK last week, seeing rival web brand Thomson move in to pole position with a slender lead.

The online travel agency has held the spot since early this year but a 0.2% drop in market share saw it fall into second place as Thomson added 0.1% to its own tally from the week before.

Thomas Cook, Lastminute.com and TravelRepublic remain in third, fourth and fifth positions respectively.

Most popular travel websites in the UK for the week ending April 21 2012:

Agencies

RankWebsiteDomainPercentage of VisitsPrevious Position
1Thomsonwww.thomson.co.uk8.03%2
2Expedia.co.ukwww.expedia.co.uk7.87%1
3Thomas Cookwww.thomascook.com5.33%3
4Lastminute.comwww.lastminute.com4.54%4
5TravelRepublic.co.ukwww.travelrepublic.co.uk4.31%5
6skyscannerwww.skyscanner.net3.23%6
7Travelzoo UKwww.travelzoo.com/uk2.92%7
8On the Beachwww.onthebeach.co.uk2.87%8
9Cheapflights.co.ukwww.cheapflights.co.uk2.85%9
10First Choicewww.firstchoice.co.uk2.47%10

Destinations and Accommodation

RankWebsiteDomainPercentage of VisitsPrevious Position
1TripAdvisor UKwww.tripadvisor.co.uk12.49%1
2Booking.comwww.booking.com7.62%2
3LateRooms.comwww.laterooms.com3.08%4
4TripAdvisorwww.tripadvisor.com2.97%3
5Travelodge UKwww.travelodge.co.uk2.14%5
6Premier Innwww.premierinn.com2.08%6
7The National Trustwww.nationaltrust.org.uk1.64%-
8Groupon Travel Dealsgetaways.groupon.co.uk1.53%8
9Hotels.comwww.hotels.com1.37%10
10InterContinental Hotels Groupwww.ichotelsgroup.com1.14%-

Airlines

RankWebsiteDomainPercentage of VisitsPrevious Position
1easyJet.comwww.easyjet.com19.22%1
2Ryanairwww.ryanair.com16.92%2
3British Airwayswww.britishairways.com12.02%3
4Jet2.comwww.jet2.com5.02%4
5Monarch.co.ukwww.monarch.co.uk4.73%5
6Virgin atlanticwww.virgin-atlantic.com4.42%6
7Thomson Airwaysflights.thomson.co.uk3.54%8
8Flybewww.flybe.com3.30%7
9flythomascook.comwww.flythomascook.com2.53%10
10bmibabywww.bmibaby.com2.41%-

Travel search terms

RankSearch TermPercentage of ClicksPercentage PaidPercentage OrganicPrevious Position
1google maps1.06%0.36%99.64%1
2easyjet0.71%2.39%97.61%2
3thomas cook0.68%38.35%61.65%3
4ryanair0.66%3.22%96.78%5
5aa route planner0.63%0.20%99.80%6
6national rail0.58%0.10%99.90%4
7tfl0.57%0.03%99.97%7
8thomson0.47%0.41%99.59%10
9travelodge0.44%33.08%66.92%8
10train times0.44%19.51%80.49%9

NB: Data courtesy of Experian Hitwise

NB2: Image via Shutterstock.

Related posts:

  1. Expedia extends lead over Thomson – Top UK travel sites, March 3 2012
  2. Thomson and Thomas Cook make their move – Top UK travel sites, April 14 2012
  3. Expedia swoops to take top web spot from Thomson – Top UK travel sites, February 11 2012
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