Top five agencies all lose ground – Top US travel sites, April 21 2012

April 24, 2012 By 1 Comment

The five leading online travel brands in the US all saw their share of the agency category fall last week but each held its position in top ten.

Expedia, Priceline, Orbitz, Travelocity and Yahoo Travel lost 0.2%, 0.3%, 0.1%, 0.15% and 0.05% respectively.

The only significant change on the previous week was the rise of one place for Kayak, moving ahead of Hotwire following a 0.25% increase in its share of the market.

Most popular travel websites in the US for the week ending April 21 2012:

Agency

RankWebsiteDomainPercentage of VisitsPrevious Position
1Expediawww.expedia.com12.74%1
2priceline.comwww.priceline.com9.53%2
3Orbitzwww.orbitz.com7.14%3
4Travelocitywww.travelocity.com6.25%4
5Yahoo! Traveltravel.yahoo.com6.19%5
6CheapOairwww.cheapoair.com5.87%6
7Kayakwww.kayak.com5.78%8
8Hotwirewww.hotwire.com5.78%7
9Bing Travelwww.bing.com/travel3.56%10
10bookingbuddywww.bookingbuddy.com2.86%9

Destinations and Accommodation

RankWebsiteDomainPercentage of VisitsPrevious Position
1TripAdvisorwww.tripadvisor.com7.95%1
2Hotels.comwww.hotels.com3.15%2
3Marriott Internationalwww.marriott.com2.75%3
4Booking.comwww.booking.com2.44%4
5Hilton Hotels Onlinewww.hilton.com2.30%5
6InterContinental Hotels Groupwww.ichotelsgroup.com2.28%6
7Vacation Rentals by Ownerwww.vrbo.com1.95%7
8Carnival Cruise Lineswww.carnival.com1.62%8
9Walt Disney Worlddisneyworld.disney.go.com1.49%-
10Southwest Airlines Travel Guidetravel.southwest.com1.42%9

Airlines

RankWebsiteDomainPercentage of VisitsPrevious Position
1Southwest Airlineswww.southwest.com22.59%1
2Delta Air Lineswww.delta.com12.93%2
3United Airlineswww.united.com12.24%3
4American Airlineswww.aa.com10.07%4
5JetBlue Airwayswww.jetblue.com7.90%5
6US Airwayswww.usairways.com5.20%6
7AirTran Airwayswww.airtran.com4.11%7
8Spirit Airlineswww.spiritair.com3.78%8
9Allegiant Airwww.allegiantair.com2.94%9
10Alaska Airlines and Horizon Airwww.alaskaair.com2.91%10

Travel search terms

RankSearch TermPercentage of ClicksPercentage PaidPercentage OrganicPrevious Position
1mapquest4.62%0.35%99.65%1
2google maps1.85%0.56%99.44%2
3southwest airlines1.18%41.19%58.81%3
4mapquest driving directions1.01%1.16%98.84%4
5maps0.86%0.54%99.44%5
6expedia0.73%47.65%52.35%7
7united airlines0.68%13.82%86.18%6
8travelocity0.60%53.79%46.21%8
9american airlines0.58%7.70%92.30%-
10map quest0.56%0.00%100.00%9

NB: Data couresy of Experian Hitwise

Related posts:

  1. Delta and United make ground on Southwest – Top US travel sites, April 14 2012
  2. Expedia gains further ground at the top – Top US travel sites, February 4 2012
  3. Booking.com moves up rankings, nestles in with stalwarts – Top US travel sites, April 7 2012
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Tnooz About Tnooz

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Comments

  1. Stefanos Papadopoulos says:
    January 25, 2013 at 2:07 am

    Is it possible to have the Email of the top 10 agencies you listed.
    We are a company in santorini that would like to work with those Agencies!
    thank you

    Reply

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