Delta inches closer to Southwest – Top US travel sites, April 28 2012

May 1, 2012 By Leave a Comment

Southwest saw part of its healthy lead over rival carriers eroded last week as Delta managed to add a chunk to its share of the airline website market.

Delta gained 0.75% market share week-on-week as Southwest added just 0.25% over the same period.

United lost 0.10% and American Airlines added 0.15%.

Most popular travel websites in the US for the week ending April 28 2012:

Agency

RankWebsiteDomainPercentage of VisitsPrevious Position
1Expediawww.expedia.com13.01%1
2priceline.comwww.priceline.com9.97%2
3Orbitzwww.orbitz.com7.45%3
4Travelocitywww.travelocity.com6.46%4
5Kayakwww.kayak.com6.14%7
6Hotwirewww.hotwire.com6.13%8
7CheapOairwww.cheapoair.com5.67%6
8Yahoo! Traveltravel.yahoo.com3.77%5
9Bing Travelwww.bing.com/travel2.75%9
10bookingbuddywww.bookingbuddy.com2.73%10

Destinations and Accommodation

RankWebsiteDomainPercentage of VisitsPrevious Position
1TripAdvisorwww.tripadvisor.com8.06%1
2Hotels.comwww.hotels.com3.51%2
3Marriott Internationalwww.marriott.com2.93%3
4InterContinental Hotels Groupwww.ichotelsgroup.com2.41%6
5Booking.comwww.booking.com2.33%4
6Hilton Hotels Onlinewww.hilton.com2.22%5
7Vacation Rentals by Ownerwww.vrbo.com1.98%7
8Carnival Cruise Lineswww.carnival.com1.79%8
9Harrah's Casino Hotelswww.harrahs.com1.34%-
10Choice Hotels Internationalwww.choicehotels.com1.34%-

Airlines

RankWebsiteDomainPercentage of VisitsPrevious Position
1Southwest Airlineswww.southwest.com22.95%1
2Delta Air Lineswww.delta.com13.67%2
3United Airlineswww.united.com12.14%3
4American Airlineswww.aa.com10.24%4
5JetBlue Airwayswww.jetblue.com6.99%5
6US Airwayswww.usairways.com5.09%6
7AirTran Airwayswww.airtran.com4.26%7
8Spirit Airlineswww.spiritair.com3.71%8
9Alaska Airlines and Horizon Airwww.alaskaair.com2.95%10
10Allegiant Airwww.allegiantair.com2.62%9

Travel search terms

RankSearch TermPercentage of ClicksPercentage PaidPercentage OrganicPrevious Position
1mapquest4.83%0.25%99.75%1
2google maps1.72%0.09%99.91%2
3southwest airlines1.17%46.42%53.58%3
4mapquest driving directions0.85%0.50%99.50%4
5maps0.77%0.00%100.00%5
6united airlines0.73%18.71%82.29%7
7expedia0.64%51.30%48.70%6
8american airlines0.63%4.41%95.59%9
9travelocity0.63%49.66%50.34%8
10map quest0.54%0.43%99.57%10

NB: Data couresy of Experian Hitwise

Related posts:

  1. Delta and United make ground on Southwest – Top US travel sites, April 14 2012
  2. Southwest wins double the web traffic of Delta – Top US travel sites, March 23 2012
  3. Southwest pulls away from Delta – Top US travel sites, January 28 2012
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