Virgin Australia challenges Jetstar – Top Australia travel websites, April 28 2012

May 1, 2012 By Leave a Comment

Jetstar will be looking nervously over its shoulder after rival carrier Virgin Australia moved to within a whisker of the previously relative safety of second position.

Virgin gained almost 2% market share in the airline category of leading Australian travel websites, as Jetstar managed to shed almost 1.25% over the same period week-on-week.

Most popular travel websites in Australia for the week ending April 28 2012:

Agency

RankWebsiteDomainPercentage of VisitsPrevious Position
1Webjet Australiawww.webjet.com.au11.81%1
2Wotif.comwww.wotif.com11.71%-
3Expedia Australiawww.expedia.com.au10.10%2
4Flight Centrewww.flightcentre.com.au8.08%3
5Lastminute.com.auwww.lastminute.com.au4.34%4
6Best Flightswww.bestflights.com.au2.79%5
7Jetabroadwww.jetabroad.com2.35%6
8ZUJI Australiawww.zuji.com1.97%7
9travel.com.auwww.travel.com.au1.73%-
10Kayakwww.kayak.com1.49%-

Destinations and Accommodation

RankWebsiteDomainPercentage of VisitsPrevious Position
1TripAdvisor - Australiawww.tripadvisor.com.au6.41%2
2Wotif.comwww.wotif.com6.02%1
3Booking.comwww.booking.com5.54%3
4TripAdvisorwww.tripadvisor.com4.20%4
5Stayzwww.stayz.com.au2.89%5
6Agoda Australiawww.agoda.com.au1.68%6
7Hotels.comwww.hotels.com1.49%9
8Totaltravel.comwww.totaltravel.com1.42%7
9HotelClubwww.hotelclub.com1.35%8
10Lonely Planetwww.lonelyplanet.com1.34%-

Airlines

RankWebsiteDomainPercentage of VisitsPrevious Position
1Qantaswww.qantas.com.au25.51%1
2Jetstarwww.jetstar.com18.27%2
3Virgin Australiawww.virginaustralia.com16.81%3
4AirAsiawww.airasia.com4.29%4
5Tiger Airwayswww.tigerairways.com3.46%5
6Emirateswww.emirates.com3.33%6
7Singapore Airlineswww.singaporeair.com2.78%7
8Malaysia Airlineswww.malaysiaairlines.com2.12%9
9Air New Zealand - Australiawww.airnz.com.au1.43%10
10Air New Zealandwww.airnz.co.nz1.39%-

Search Terms

RankSearch TermPercentage of ClicksPercentage of PaidPercentage OrganicPrevious Position
1google maps1.69%0.02%99.98%1
2jetstar1.08%0.71%99.29%2
3webjet0.94%0.53%99.47%3
4qantas0.87%27.97%72.03%4
5maps0.66%0.04%99.96%5
6flight centre0.57%41.75%58.25%7
7wotif0.55%0.74%99.26%6
8metlink0.45%0.00%100.00%8
9singapore airlines0.34%14.75%85.25%10
10whereis0.32%0.12%99.88%9

NB: Data courtesy of Experian Hitwise

NB2: Image via Shutterstock.

Related posts:

  1. Qantas and Jetstar almost tie – Top Australia travel websites, April 14 2012
  2. Virgin Australia creeps up on Jetstar – Top Australia travel websites, October 1 2011
  3. Jetstar sees off Virgin threat – Top Australia travel websites, September 3 2011
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