Expedia losing more ground to Thomson – Top UK travel sites, April 28 2012

May 2, 2012 By 1 Comment

Thomson‘s triumphant return to the top of the leader board of the most popular travel sites in the UK was buoyed further last week with further gains to its lead over rival Expedia.

Expedia saw its share of the agency category trimmed by another 1% last week as Thomson added a further 0.75%. The gap between the pair is now almost 2% market share.

Elsewhere, TravelRepublic has overtaken Lastminute.com for the first time to move into fourth position.

Most popular travel websites in the UK for the week ending April 28 2012:

Agencies

RankWebsiteDomainPercentage of VisitsPrevious Position
1Thomsonwww.thomson.co.uk8.77%1
2Expedia.co.ukwww.expedia.co.uk6.96%2
3Thomas Cookwww.thomascook.com5.19%3
4TravelRepublic.co.ukwww.travelrepublic.co.uk4.82%4
5Lastminute.comwww.lastminute.com4.72%5
6On the Beachwww.onthebeach.co.uk3.18%8
7Travelzoo UKwww.travelzoo.com/uk3.07%7
8skyscannerwww.skyscanner.net2.81%6
9Cheapflights.co.ukwww.cheapflights.co.uk2.77%9
10First Choicewww.firstchoice.co.uk2.66%10

Destinations and Accommodation

RankWebsiteDomainPercentage of VisitsPrevious Position
1TripAdvisor UKwww.tripadvisor.co.uk12.37%1
2Booking.comwww.booking.com8.02%2
3LateRooms.comwww.laterooms.com3.19%3
4TripAdvisorwww.tripadvisor.com2.41%4
5Premier Innwww.premierinn.com2.04%6
6Travelodge UKwww.travelodge.co.uk1.96%5
7Ryan Air Hotelswww.ryanairhotels.com1.67%-
8Groupon Travel Dealsgetaways.groupon.co.uk1.48%8
9Hotels.comwww.hotels.com1.46%9
10Holiday Lettingswww.holidaylettings.co.uk1.10%-

Airlines

RankWebsiteDomainPercentage of VisitsPrevious Position
1easyJet.comwww.easyjet.com19.44%1
2Ryanairwww.ryanair.com16.93%2
3British Airwayswww.britishairways.com12.24%3
4Monarch.co.ukwww.monarch.co.uk5.23%5
5Jet2.comwww.jet2.com4.72%4
6Virgin atlanticwww.virgin-atlantic.com4.13%6
7Flybewww.flybe.com3.99%8
8Thomson Airwaysflights.thomson.co.uk3.76%7
9flythomascook.comwww.flythomascook.com2.51%9
10bmibabywww.bmibaby.com2.41%10

Travel search terms

RankSearch TermPercentage of ClicksPercentage PaidPercentage OrganicPrevious Position
1google maps1.01%0.39%99.61%1
2thomas cook0.72%40.08%59.92%3
3easyjet0.71%3.31%96.69%2
4ryanair0.68%7.81%92.19%4
5national rail0.63%6.99%93.01%6
6aa route planner0.60%0.21%99.79%5
7thomson0.50%0.64%99.36%8
8tfl0.50%0.03%99.97%7
9train times0.44%20.74%79.26%10
10premier inn0.42%53.80%46.20%-

NB: Data courtesy of Experian Hitwise

NB2: Image via Shutterstock.

Related posts:

  1. Thomson regains lead from Expedia – Top UK travel sites, April 21 2012
  2. Thomson and Thomas Cook make their move – Top UK travel sites, April 14 2012
  3. Thomson looks nervously over shoulder at Expedia – Top UK travel sites, February 4 2012
Filed Under: Data Tagged With: , , , , ,
Tnooz About Tnooz

This is the byline used for stats, roundups, bits of housekeeping and other generic articles from Tnooz.

Comments

  1. Martin Macdonald says:
    May 2, 2012 at 10:28 am

    Surely calling “google maps” a “travel search term” isn’t really appropriate to the travel industry?

    (If I were pressed to make a distinction, google maps is normally a location based search, not a travel one)

    Reply

Speak Your Mind

*