Before FairSearch member Microsoft quickly convenes a conference call to ask what the hell is going on, GoogleDeals (and the Expedia connection) is actually rather innocent.
First of all the site is NOTHING to do with the arch, (do no) evil enemy in Mountain View, California.
And the online travel agency’s involvement is just one of the vagaries of its fast growing Expedia Affiliate Network, where any third party site can sign up and take all the search and booking functionality of the Expedia mothership and white label it into their own platform.
In this case the search element is also shows a “Sabre connected” logo at the foot of the search results as well as hotel reviews from TripAdvisor – two companies which are, err, also members of FairSearch!
Given the protective nature of Google with its brand identity, GoogleDeals is more than likely to be heading in the same direction as the ill-fated Google Bypass service launched in the UK in the summer of 2010.