So what happened to commissions and bookings when hotels saw online as a significant distribution channel? Does exposure on social networks make any major difference?
These and other questions around using mobile in the hospitality sector are tackled in this infographic from the folk at Buuteeq, the US-based hotel marketing startup.
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About Kevin MayKevin May is editor of Tnooz. He joined as a co-founder in August 2009 after spending nearly four years as editor of UK-based business publication Travolution.
Passionate about the business of travel and the internet, Kevin played a major role in establishing Travolution in print, online, events and with an annual awards programme, as well as becoming a regular speaker and moderator at industry events.
Prior to Travolution, Kevin was web editor at Media Week (UK) and also worked in regional newspapers for two years at the Essex Enquirer. He started his career in journalism at the Police Gazette at New Scotland Yard in London.
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Thanks for this great infographic. Loved how it ended BIG. The big payoff certainly tells the ROI story – one more hotels (and travel brands alike) need to listen to closely. Social media is playing a huge part in the hospitality industry and “we can’t afford to” has to be put to bed, as brands can’t afford _not_ to.
Jenn Seeley
Community Engagement, Radian6
Thanks Jenn! I feel the same. The success stories from properties who invest heavily into social and mobile are too dramatic to ignore in 2012. We hope more research and education will inspire innkeepers and hoteliers to embrace mobile and social like they did the web
Brandon Dennis
Marketing Manager, buuteeq
I’d love to see a higher rez version of the infographic. Any chance…?
Sure Steve, we have the high resolution version on our blog. Go to buuteeq DOT com /blog/infographic-hotel-digital-marketing-web-mobile-social/ . You will find it there
Perfect – much appreciated. Much better for the optically challenged…
Steve Pearce
VP, Tourism Vancouver
Hi Brandon, this is great!!!
Love the stats and you’re right on the money with the points you raise. I’d love it if you’d check out our ‘hospitality social media security’ board on Pinterest & if you’d like to pin a high re version of your infographic there (account name is eTreble9 Social Media Police).
We’re social media police & work with hotels & e-marketeers such as yourself to ensure hotels, restaurants and bars are safe & secure on social media. Look forward to tweeting with you.
Thanks
Henry
MD & lead investigator at eTreble9.com – Your social media police
Thanks Henry, our infographic has been very popular on Pinterest! Feel free to share our version over on our blog, where you will find the high resolution copy: buuteeq DOT com /blog/infographic-hotel-digital-marketing-web-mobile-social/
Investments for direct marketing is very important for Germany and Switzerland hotels too. And a lot activities are running there at this time.
Thanks for the infographic from the Buuteeq.
Peter Loebel
Travel Web Services AG
Switzerland
This info graphic, while compelling, is completely misleading. In “The Big Payoff” you see 6 hotels, five of which are represented by my company, GCommerce. In fact, if you look in the little itsy bitsy sources, you will see our website listed, where we publish case studies. The numbers that are used are taken from those case studies. However, the story behind each turnaround is not.
This graphic would have you believe that Social and Mobile marketing were responsible for the “big payoffs.” They were but a small part of what GCommerce did. In fact, I have had most of these clients contact me angry at why their stories were taken so far out of context. We were never consulted by the people that put this graphic together, and attempts to have it corrected have, to date, not been respected.
If you want the truth, feel free to read the REAL case studies for yourself at http://www.gcommercesolutions.com/case-studies/
Unfortunately, the story you read here is intentionally misleading.
Hi Scott, the goal of this infographic was to demonstrate that online marketing–including using state-of-the-art websites, mobile optimized websites and social promotions–can greatly increase hotel revenue and brand awareness. Your publicly available case studies and statistics demonstrate that the smart use of online marketing can achieve these results, and we were careful to properly attribute sources. Kudos to you and your team!