Well, the conscientious objectors (to check-ins) should ponder the fact that the ranks of mobile-check-in aficionados in the US are doubling.
Isn’t it apparent from the perversely happy guy in the photo above?
A new survey from Pew Internet reveals that the number of adults executing mobile check-ins using “geosocial services” such as the aforementioned foursquare and Facebook increased to 10% of the US adult population in 2012, up from 4% in 2011.
Princeton Survey Research, working for Pew,Â conducted the telephone survey of US adults age 18 and older from January 20 to February 19.
Among smartphone users, 18% check into locations or share there whereabouts with friends, the survey found.
The survey also revealed that 74% of smartphone users access real-time information based on their locations.
And more US adults are wielding smartphones these days. Their numbers rose to 46% of US adults in 2012, up from 35% in 2011, the survey found.
All of these usage statistics may be of interest to travel marketers looking to reach out to consumers who just might be in the neighborhood and may be looking to receive information or buy something.
Note: Photo courtesy of Shutterstock