Southwest pulls away from Delta – Top US travel sites, May 12 2012

May 15, 2012 By Leave a Comment

Delta is losing more ground to market leader Southwest as the gap between the pair in the list of leading US airline websites extends to 11% market share.

Southwest managed to extend its lead at the top of the list by 1% share of traffic last week as Delta lost almost 0.75% over the same period.

Most popular travel websites in the US for the week ending May 12 2012:

Agency

RankWebsiteDomainPercentage of VisitsPrevious Position
1Expediawww.expedia.com13.60%1
2priceline.comwww.priceline.com9.93%2
3Orbitzwww.orbitz.com7.30%3
4Travelocitywww.travelocity.com6.45%4
5CheapOairwww.cheapoair.com6.20%7
6Hotwirewww.hotwire.com6.13%6
7Kayakwww.kayak.com6.03%5
8Yahoo! Traveltravel.yahoo.com4.60%8
9bookingbuddywww.bookingbuddy.com2.87%10
10Cheap Ticketswww.cheaptickets.com2.61%-

Destinations and Accommodation

RankWebsiteDomainPercentage of VisitsPrevious Position
1TripAdvisorwww.tripadvisor.com8.31%1
2Hotels.comwww.hotels.com3.24%2
3Marriott Internationalwww.marriott.com2.86%3
4Booking.comwww.booking.com2.54%5
5Hilton Hotels Onlinewww.hilton.com2.32%6
6InterContinental Hotels Groupwww.ichotelsgroup.com2.31%4
7Vacation Rentals by Ownerwww.vrbo.com1.99%7
8Southwest Airlines Travel Guidetravel.southwest.com1.66%-
9Carnival Cruise Lineswww.carnival.com1.41%8
10Walt Disney Worlddisneyworld.disney.go.com1.31%-

Airlines

RankWebsiteDomainPercentage of VisitsPrevious Position
1Southwest Airlineswww.southwest.com23.94%1
2Delta Air Lineswww.delta.com12.94%2
3United Airlineswww.united.com12.30%3
4American Airlineswww.aa.com10.07%4
5JetBlue Airwayswww.jetblue.com6.04%5
6US Airwayswww.usairways.com5.07%6
7AirTran Airwayswww.airtran.com3.93%7
8Spirit Airlineswww.spiritair.com3.63%8
9Alaska Airlines and Horizon Airwww.alaskaair.com3.07%9
10Allegiant Airwww.allegiantair.com2.56%10

Travel search terms

RankSearch TermPercentage of ClicksPercentage PaidPercentage OrganicPrevious Position
1mapquest5.16%0.50%99.50%1
2google maps1.73%0.52%99.48%2
3southwest airlines1.27%41.00%59.00%3
4mapquest driving directions0.91%1.32%98.68%4
5maps0.86%0.76%99.24%5
6united airlines0.71%26.16%73.84%6
7expedia0.71%55.42%44.58%7
8travelocity0.65%51.06%48.94%9
9map quest0.58%0.00%100.00%10
10american airlines0.57%3.71%96.29%8

NB: Data couresy of Experian Hitwise

Related posts:

  1. Southwest pulls away from Delta – Top US travel sites, January 28 2012
  2. Southwest wins double the web traffic of Delta – Top US travel sites, March 23 2012
  3. Delta inches closer to Southwest – Top US travel sites, April 28 2012
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Kevin May About Kevin May

Kevin May is editor of Tnooz. He joined as a co-founder in August 2009 after spending nearly four years as editor of UK-based business publication Travolution.

Passionate about the business of travel and the internet, Kevin played a major role in establishing Travolution in print, online, events and with an annual awards programme, as well as becoming a regular speaker and moderator at industry events.

Prior to Travolution, Kevin was web editor at Media Week (UK) and also worked in regional newspapers for two years at the Essex Enquirer. He started his career in journalism at the Police Gazette at New Scotland Yard in London.

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