The leading quartet of travel websites in New Zealand all saw their share of the agency market slip last week.
Market leader Expedia dropped 1.5%, WebJet 1%, House of Travel almost 0.5% and Wotif also around 0.5%.
Most popular travel websites in New Zealand for the week ending April 28 2012:
Agencies
Rank Website Domain Percentage of Visits Previous Position
1 Expedia.co.nz www.expedia.co.nz 12.21% 1
2 Webjet New Zealand www.webjet.co.nz 9.56% 2
3 House of Travel www.houseoftravel.co.nz 8.82% 3
4 Wotif.com www.wotif.com 7.83% 4
5 Flight Centre New Zealand www.flightcentre.co.nz 6.88% 5
6 Kayak www.kayak.com 4.95% 7
7 Jet Abroad - NZ www.jetabroad.co.nz 3.19% 6
8 Orbitz www.orbitz.com 2.51% 8
9 Go.qq.com go.qq.com 1.67% 9
10 Agoda.co.nz www.agoda.co.nz 1.57% -
Destinations and Accommodation
Rank Website Domain Percentage of Visits Previous Position
1 TripAdvisor www.tripadvisor.com 8.11% 1
2 Booking.com www.booking.com 6.03% 2
3 Yahoo!xtra - Travel nz.totaltravel.yahoo.com 5.26% 4
4 stuff.co.nz - Travel www.stuff.co.nz/travel 3.66% 3
5 HolidayHouses.co.nz www.holidayhouses.co.nz 2.72% 6
6 Book A Bach www.bookabach.co.nz 1.95% 8
7 AA New Zealand Travel Guide www.aatravel.co.nz 1.87% 7
8 Fishing and Hunting New Zealand www.fishnhunt.co.nz 1.80% 9
9 Jasons Travel Media www.jasons.co.nz 1.75% 10
10 Travelbug www.travelbug.co.nz 1.65% -
Airlines
Rank Website Domain Percentage of Visits Previous Position
1 Air New Zealand www.airnz.co.nz 37.44% 1
2 Air New Zealand - grabaseat www.grabaseat.co.nz 24.73% 2
3 Jetstar www.jetstar.com 11.37% 3
4 My Air New Zealand www.myairnz.co.nz 4.56% 4
5 Qantas www.qantas.com.au 3.45% 5
6 Virgin Australia www.virginaustralia.com 2.90% 6
7 Emirates www.emirates.com 2.42% 7
8 Singapore Airlines www.singaporeair.com 1.69% 8
9 AirAsia www.airasia.com 1.33% 9
10 Malaysia Airlines www.malaysiaairlines.com 0.81% 10
NB: Data courtesy of Experian Hitwise
NB2: Image via rook76/Shutterstock
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