Expedia and WebJet lose ground – Top New Zealand websites, May 12 2012

May 16, 2012 By Leave a Comment

The leading quartet of travel websites in New Zealand all saw their share of the agency market slip last week.

Market leader Expedia dropped 1.5%, WebJet 1%, House of Travel almost 0.5% and Wotif also around 0.5%.

Most popular travel websites in New Zealand for the week ending April 28 2012:

Agencies

RankWebsiteDomainPercentage of VisitsPrevious Position
1Expedia.co.nzwww.expedia.co.nz12.21%1
2Webjet New Zealandwww.webjet.co.nz9.56%2
3House of Travelwww.houseoftravel.co.nz8.82%3
4Wotif.comwww.wotif.com7.83%4
5Flight Centre New Zealandwww.flightcentre.co.nz6.88%5
6Kayakwww.kayak.com4.95%7
7Jet Abroad - NZwww.jetabroad.co.nz3.19%6
8Orbitzwww.orbitz.com2.51%8
9Go.qq.comgo.qq.com1.67%9
10Agoda.co.nzwww.agoda.co.nz1.57%-

Destinations and Accommodation

RankWebsiteDomainPercentage of VisitsPrevious Position
1TripAdvisorwww.tripadvisor.com8.11%1
2Booking.comwww.booking.com6.03%2
3Yahoo!xtra - Travelnz.totaltravel.yahoo.com5.26%4
4stuff.co.nz - Travelwww.stuff.co.nz/travel3.66%3
5HolidayHouses.co.nzwww.holidayhouses.co.nz2.72%6
6Book A Bachwww.bookabach.co.nz1.95%8
7AA New Zealand Travel Guidewww.aatravel.co.nz1.87%7
8Fishing and Hunting New Zealandwww.fishnhunt.co.nz1.80%9
9Jasons Travel Mediawww.jasons.co.nz1.75%10
10Travelbugwww.travelbug.co.nz1.65%-

Airlines

RankWebsiteDomainPercentage of VisitsPrevious Position
1Air New Zealandwww.airnz.co.nz37.44%1
2Air New Zealand - grabaseatwww.grabaseat.co.nz24.73%2
3Jetstarwww.jetstar.com11.37%3
4My Air New Zealandwww.myairnz.co.nz4.56%4
5Qantaswww.qantas.com.au3.45%5
6Virgin Australiawww.virginaustralia.com2.90%6
7Emirateswww.emirates.com2.42%7
8Singapore Airlineswww.singaporeair.com1.69%8
9AirAsiawww.airasia.com1.33%9
10Malaysia Airlineswww.malaysiaairlines.com0.81%10

NB: Data courtesy of Experian Hitwise

NB2: Image via rook76/Shutterstock

Related posts:

  1. WebJet loses ground to Expedia – Top New Zealand websites, November 26 2011
  2. WebJet closes in on Expedia – Top New Zealand websites, February 11 2012
  3. WebJet see Expedia move into the distance – Top New Zealand websites, March 31 2012
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