A month into its relaunch, Ryanair Hotels has found itself Hotels.com, Premier Inn and Travelodge in the list of leading accommodation websites in the UK.
The site – a microsite within the existing airline platform – was launched in conjunction with HotelsCombined in early-April this year after the carrier’s relationship ended with its previous provider, Booking.com.
Most popular travel websites in the UK for the week ending April 28 2012:
Agencies
Rank Website Domain Percentage of Visits Previous Position
1 Thomson www.thomson.co.uk 8.33% 1
2 Expedia.co.uk www.expedia.co.uk 7.29% 2
3 Thomas Cook www.thomascook.com 5.73% 3
4 Lastminute.com www.lastminute.com 4.76% 5
5 TravelRepublic.co.uk www.travelrepublic.co.uk 4.36% 4
6 On the Beach www.onthebeach.co.uk 3.13% 6
7 skyscanner www.skyscanner.net 3.06% 8
8 First Choice www.firstchoice.co.uk 2.78% 10
9 Travelzoo UK www.travelzoo.com/uk 2.60% 7
10 Cheapflights.co.uk www.cheapflights.co.uk 2.58% 9
Destinations and Accommodation
Rank Website Domain Percentage of Visits Previous Position
1 TripAdvisor UK www.tripadvisor.co.uk 12.81% 1
2 Booking.com www.booking.com 7.40% 2
3 TripAdvisor www.tripadvisor.com 2.89% 4
4 LateRooms.com www.laterooms.com 2.85% 3
5 Ryan Air Hotels www.ryanairhotels.com 1.85% 7
6 Premier Inn www.premierinn.com 1.85% 5
7 Travelodge UK www.travelodge.co.uk 1.75% 6
8 Groupon Travel Deals getaways.groupon.co.uk 1.55% 8
9 Hotels.com www.hotels.com 1.34% 9
10 Holiday Lettings www.holidaylettings.co.uk 1.05% 10
Airlines
Rank Website Domain Percentage of Visits Previous Position
1 easyJet.com www.easyjet.com 18.00% 1
2 Ryanair www.ryanair.com 16.99% 2
3 British Airways www.britishairways.com 12.02% 3
4 Monarch.co.uk www.monarch.co.uk 5.44% 4
5 Jet2.com www.jet2.com 5.42% 5
6 Flybe www.flybe.com 4.42% 7
7 Virgin atlantic www.virgin-atlantic.com 4.11% 6
8 Thomson Airways flights.thomson.co.uk 3.39% 8
9 flythomascook.com www.flythomascook.com 2.51% 9
10 bmibaby www.bmibaby.com 2.27% 10
Travel search terms
Rank Search Term Percentage of Clicks Percentage Paid Percentage Organic Previous Position
1 google maps 1.05% 0.55% 99.45% 1
2 thomas cook 0.72% 40.96% 59.04% 2
3 easyjet 0.70% 9.37% 91.63% 3
4 national rail 0.67% 14.21% 85.79% 5
5 ryanair 0.63% 9.18% 90.82% 4
6 tfl 0.57% 0.02% 99.98% 8
7 thomson 0.55% 0.47% 99.53% 7
8 aa route planner 0.55% 0.18% 99.82% 6
9 train times 0.48% 19.78% 80.22% 9
10 tripadvisor 0.45% 48.30% 51.70% -
NB: Data courtesy of Experian Hitwise
NB2:Â Image via Shutterstock.
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