Happy families in Australia with low cost carrier Jetstar taking over the top slot from Qantas in the list of leading airline websites in Australia.
Jetstar managed take the coveted position with a 12.5% increase in its market share from its previous position, as Qantas lost 5.5% of its own.
Third place Virgin Australia also suffered a drop, too, seeing its market share by just over 1%.
Most popular travel websites in Australia for the week ending May 12 2012:
Agency
Rank Website Domain Percentage of Visits Previous Position
1 Webjet Australia www.webjet.com.au 12.17% 1
2 Wotif.com www.wotif.com 11.79% 2
3 Expedia Australia www.expedia.com.au 9.64% 3
4 Flight Centre www.flightcentre.com.au 8.07% 4
5 Lastminute.com.au www.lastminute.com.au 4.70% 5
6 Best Flights www.bestflights.com.au 3.14% 6
7 Jetabroad www.jetabroad.com 2.25% 7
8 ZUJI Australia www.zuji.com 2.13% 8
9 Kayak www.kayak.com 1.86% 10
10 travel.com.au www.travel.com.au 1.85% 9
Destinations and Accommodation
Rank Website Domain Percentage of Visits Previous Position
1 TripAdvisor - Australia www.tripadvisor.com.au 6.90% 1
2 Booking.com www.booking.com 5.95% 3
3 TripAdvisor www.tripadvisor.com 4.33% 4
4 Stayz www.stayz.com.au 3.06% 5
5 HotelClub www.hotelclub.com 1.69% 9
6 Agoda Australia www.agoda.com.au 1.69% 6
7 Hotels.com www.hotels.com 1.46% 7
8 Lonely Planet www.lonelyplanet.com 1.40% 10
9 Totaltravel.com www.totaltravel.com 1.35% 8
10 Visit New South Wales www.visitnsw.com.au 1.27% -
Airlines
Rank Website Domain Percentage of Visits Previous Position
1 Jetstar www.jetstar.com 30.53% 2
2 Qantas www.qantas.com.au 19.13% 1
3 Virgin Australia www.virginaustralia.com 15.71% 3
4 AirAsia www.airasia.com 3.63% 4
5 Tiger Airways www.tigerairways.com 3.43% 5
6 Emirates www.emirates.com 2.50% 6
7 Singapore Airlines www.singaporeair.com 2.21% 7
8 Malaysia Airlines www.malaysiaairlines.com 1.92% 8
9 FlyScoot.com www.flyscoot.com 1.91% -
10 Air New Zealand - Australia www.airnz.com.au 1.21% 9
Search Terms
Rank Search Term Percentage of Clicks Percentage Paid Percentage Organic Previous Position
1 jetstar 2.32% 0.53% 99.47% 2
2 google maps 1.64% 0.00% 100.00% 1
3 webjet 1.00% 0.18% 99.82% 3
4 qantas 0.85% 18.26% 81.74% 4
5 maps 0.69% 0.00% 100.00% 5
6 flight centre 0.58% 45.15% 54.85% 6
7 wotif 0.55% 1.46% 98.54% 7
8 virgin blue 0.45% 5.13% 94.87% -
9 jetstar australia 0.37% 0.36% 99.64% -
10 virgin 0.37% 1.29% 98.71% -
NB: Data courtesy of Experian Hitwise
NB2:Â Image via Shutterstock.
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