SAS latest to migrate to OpenJaw t-Retail platform

May 24, 2012 By Leave a Comment

Scandinavian Airline System is to go live on OpenJaw’s t-Retail system at the end of June for its Swedish, Danish and Norwegian websites.

SAS, an existing customer of the technology specialist, will take advantage of OpenJaw’s managed service similar to a deal announced with S7 Airlines last month.

OpenJaw boss Kieron Branagan says the technology will boost the airline’s ancillary sales and dynamic packaging capability and improve the customer booking experience.

The airline also plans to take advantage of t-Retail’s promotion building technology enabling it to create and manage promotions as well as export them to various distribution channels including social media.

The platform also enables SAS to offer its own contracted hotel inventory to customers as well as additional properties brought in from Expedia and other third parties.

OpenJaw will add South Africa’s Comair to the t-Retail platform later this summer.

NB: Shopping trolley image via Shutterstock

Related posts:

  1. OpenJaw launches first customer on t-Retail platform
  2. Amazon-style platform comes to travel technology via new retail system
  3. Vayant opens up air shopping capabilities for OpenJaw
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Linda Fox About Linda Fox

Linda Fox is a reporter for Tnooz. For the past six years she has worked as a freelance journalist across a range of B2B titles including Travolution, ABTA Magazine, Travelmole and the Business Travel Magazine.

In this time she has also undertaken corporate projects for a number of high profile travel technology, travel management and research companies.

Prior to her freelance career she covered hotels and technology news for Travel Trade Gazette for seven years. Linda joined TTG from Caterer & Hotelkeeper where she worked on the features desk for more than five years.

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