Philips gives augmented reality view of hotel rooms

Maybe this is one of the novel ideas to emerge in the mix of hotels and technology: an application that gives property owners a view of what hi-tech entertainment-focused rooms will look like.

The application for Android and Apple devices was created by Philips manufacturer and re-seller in the hospitality sector, TP Vision, in a move designed showcase to property owners how its products will look in their hotel rooms.

Using the augmented reality-driven app, hoteliers can virtually display a 3D picture overlay of  TVs in their hotel rooms.

The picture overlay is displayed on the smartphone’s or tablet’s screen showing how a new the TV fits in their rooms, including information about the TV’s technical details and other background material.

The idea is that during renovation of rooms, hoteliers can get a better idea of some of the brand’s products will fit within the confines of guest rooms, potentially a useful feature (albeit used perhaps just the once by each property) given the size of many hotel TVs these days.

TV Vision acts as a licensee for Philips in Europe, Russia, Middle East, Brazil, Argentina, Uruguay, Paraguay and selected countries in Asia-Pacific.

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Kevin May About Kevin May

Kevin May is editor of Tnooz. He joined as a co-founder in August 2009 after spending nearly four years as editor of UK-based business publication Travolution.

Passionate about the business of travel and the internet, Kevin played a major role in establishing Travolution in print, online, events and with an annual awards programme, as well as becoming a regular speaker and moderator at industry events.

Prior to Travolution, Kevin was web editor at Media Week (UK) and also worked in regional newspapers for two years at the Essex Enquirer. He started his career in journalism at the Police Gazette at New Scotland Yard in London.

Comments

  1. Gareth Pearce says:

    Not sure if it actually serves a purpose, and would generate a return for its developers.

  2. (Disclaimer! I work at Philips TV )
    It helps hoteliers figure out how a TV would look in their rooms without having to have samples. Things like the right size and location in a room can be difficult to imagine without some construct. Samples help, but the logistics of getting multiple sizes and designs and moving it through the rooms is difficult to say the least. If you want to show it to someone not physically in the location the process becomes even more cumbersome.

    This little app solves all that. IMHO it is a welcome addition to the process of deciding on in-room entertainment. The reception we have gotten from hoteliers up till now has been very positive indeed.

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